Smols

FameUp - Studiu de caz Brand RO Smols

Industry: Fast-Casual Dining / Quick Service Restaurant (QSR)Campaign type: ConsiderationContent type: Tiktok Video About: Smols is a fast-casual Romanian restaurant brand that reimagines traditional street food for the modern urban lifestyle. Specializing in reinvented classics like mici, burgers, and papanasi, Smols offers a unique blend of speed, flavor, and quality—all made with premium ingredients such […]

NailsUp

FameUp - Studiu de caz Brand RO NailsUp

Industry: Beauty & CosmeticsCampaign type: Awareness/ ConsiderationContent type: Tiktok Video About: NailsUp is a leading Romanian beauty brand dedicated to providing premium nail care products for professionals and at-home users. Specializing in high-quality gel polishes, manicure tools, and accessories, NailsUp empowers nail technicians and beauty enthusiasts to achieve salon-quality results with ease. With a focus […]

ESX

FameUp - Landing Page ESX

Industry: Health & Fitness Technology industryCampaign type: Trial and Product Experience /Consideration Content type: Tiktok Video About: ESX is a Romanian fitness subscription platform that offers flexible, affordable access to a network of over 500 gyms and sports centers across 100+ cities in Romania. With a community of over 200,000 members and millions of logged […]

ScanMed

FameUp - Landing Page Scanmed

Industry: Healthcare — Medical Imaging Diagnostic ServicesCampaign type: Awareness/Trust-Building Campaign Content type: Instagram Reel About: ScanMed is a leading medical imaging provider in Romania, offering high-quality diagnostic services through advanced radiology equipment. Specializing in MRI, CT, ultrasound, X-ray, and mammography, ScanMed supports both patients and healthcare professionals with precise, timely diagnostics. With multiple locations and […]

Almar Luxury

FameUp - Landing Page Almar Luxury

Industry: Hospitality/TourismCampaign type: Awareness & Brand ExperienceContent type: Tiktok Video About: Almar Luxury is an upscale 4-star hotel located in Mamaia Nord, one of Romania’s premier seaside destinations. Designed for guests seeking comfort, style, and a refined vacation experience, the hotel offers modern rooms, a seasonal outdoor pool, a fine dining restaurant, and premium amenities […]

Star Taxi

FameUp - Studiu de caz Brand RO Star Taxi

Industry: Mobility and Transport TechnologyCampaign type: Consideration Content type: Tiktok Video About: Star Taxi is a Romanian ride-hailing app that connects users with licensed taxi drivers through a seamless digital experience. Launched in 2012, it has become a trusted mobility solution across Romania, operating in over 25 cities with thousands of professional drivers. The platform […]

AVA DESIGN & PRINT

FameUp - Studiu de caz Brand RO AVA DESIGN PRINT SRL

Industry: Fashion & Apparel/ E-comerceCampaign type: Consideration & Product TrialContent type: Instagram Reel About: Ava Design & Print is a Bucharest-based production and design studio specializing in textile personalization and promotional materials. Through its fashion label Orielle, the company offers summer-ready t-shirt collections crafted from premium-quality cotton. Orielle targets consumers seeking comfortable, breathable clothing with […]

2A FARM

FameUp - Studiu de caz Brand RO 2A FARM

Industry: Pharmaceutical / Nutraceuticals /Online StoreCampaign type: Mid-Funnel – Consideration & EducationContent type: Tiktok Video About: KityVit is a specialized line of children’s vitamins developed by PharmA-Z, designed to support healthy growth and immune development in kids aged 3 to 10. With a focus on high-quality, plant-based ingredients and formulations free from sugar, preservatives, gluten, […]

Gliskin

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Industry: Cosmetics/Beauty/Online StoreCampaign type: Awarenress/Consideration/ConversionContent type: Instagram Reel About: Gliskin is an emerging Romanian destination for authentic Korean beauty, offering a curated selection of 100% K-Beauty products. With a growing presence online, Gliskin brings the best of Korean skincare directly to local consumers—making cult-favorite products more accessible, more affordable, and always original.Created for skincare enthusiasts […]

Smashed Burgers

FameUp - Studiu de caz Brand RO Smashed Burgers

Industry: Food & Beverage/ Gourmet/Artisan Burger ConceptsCampaign type: Brand AwarenessContent type: TikTok videos About: Smashed Amzei is a premium burger destination located in the heart of Bucharest, dedicated to offering a gourmet alternative to standard fast food. Known for its commitment to quality, Smashed serves burgers made with Wagyu-Angus beef, fresh-cut potatoes, house-made sauces, and […]

Noahveda

FameUp - Studiu de caz Brand RO Noahveda

Industry: Natural Supplements / NutraceuticalsCampaign type: Educational Product PlacementContent type: TikTok videos About: NoahVeda offers premium-quality Shilajit, a 100% natural supplement sourced from the Himalayan mountains. The product is packaged in a high-end container with a dosing spoon included. Priced at 330 Lei, it is known for benefits like increased energy, mental clarity, stronger immunity, […]

Foodkit

FameUp - Studiu de caz Brand RO FoodKit

Industry: Meal‑kit delivery / Food & BeverageCampaign type: Brand Awareness/ConsiderationContent type: TikTok videos About: FoodKit is a Romanian company specializing in healthy, ready-to-eat meals delivered nationwide. Founded in 2019, they use sous-vide cooking and pasteurization to preserve freshness and nutrients without preservatives. Offering flexible subscription plans, FoodKit aims to provide convenient, balanced, and tasty meal options […]

AdSymphony

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Industry: Finance Campaign type: Brand Awareness Content type: TikTok videos About: Birou Credite Rapide is a financial institution offering fast and accessible credit solutions, with a special focus on refinancing non-bank loans (IFN). Their goal is to help individuals improve their financial stability by reducing interest rates and offering more favorable terms, especially to those […]

Slim U Import

FameUp - Studiu de caz ES Brand SlimU

Industry: Dietary supplementsCampaign type: Product placement / Brand recognitionContent type: TikTok videos About: SlimU is a brand committed to well-being and a healthy lifestyle. Its products stand out for combining natural ingredients with innovative, accessible, and effective formulas. With options like the Apple Cider Life Gummies, SlimU positions itself as an ideal choice for those […]

Melting Pot

FameUp - The Melting Pot Case Study featured

Industry: Food and BeverageCampaign type: Product Launch CampaignContent type: Instagram Reel, TikTok video About: The Melting Pot is a fondue-focused restaurant chain that offers a unique, interactive dining experience where guests can gather around a shared pot to enjoy a social meal together. Since its founding in 1975, the brand has attracted a dedicated following […]

Unilever

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Industry: Food & BeveragePeriod: August 2024Campaign type: Promotional/Contest MarketingContent type:TikToks About: Unilever is a leading global consumer goods company, renowned for its diverse portfolio of brands across food, beverages, cleaning products, beauty, and personal care. With iconic brands like Dove and Ben & Jerry’s, Unilever is committed to delivering high-quality products while driving sustainability and […]

Rimmel London

FameUp - Rimmel London2

Industry: CosmeticsPeriod: June 2024Campaign type: Social Buzz Content type: Instagram Reel and TikToks About: Rimmel London, a leading cosmetics brand since 1834, is known for its innovative, high-quality makeup products. Celebrating diversity, the brand empowers self-expression with products suitable for all skin tones. Rimmel’s mission is to offer trendy, accessible beauty for everyone. Challenges: Ensuring […]

Schwarzkopf

FameUp - Schwarzkopf

Industry: BeautyPeriod: July 2022Campaign type: Product PlacementContent type: TikTok About: Schwarzkopf is a brand specialized in hair care products. The first product they brought to market was a water-soluble powder shampoo, the first of its kind in Europe. After that, Schwarzkopf expanded its range of products and included hair styling products, hair colorants, and hair […]

Rockstar Energy Drink

FameUp - RockStar

Industry: Food & Drinks Period: September 2022 Campaign type: Product Placement Content type: Stories About: Rockstar is an energy drink created in 2001, available in more than 20 flavors and in more than 30 countries. Rockstar’s energy drink contains a potent herbal blend of guarana, ginseng, and ginkgo. It is scientifically formulated to deliver an […]

Lay’s

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Industry: FoodPeriod: July 2021Campaign type: Product placementContent type: Stories About: Challenges: Amplifying the “Smile with Lay’s” marketing campaign and raising donations for 4 Romanian NGOs – Teach For Romania, I’Velo by Green Revolution, Asociația Adi Hădean și Let’s Do It, Romania! Brand Objectives: – Obtaining user generated content for the “Smile with Lay’s” campaign. – […]

Neversea

FameUp - Neversea

Industry: Music FestivalPeriod: April 2022Campaign type: AwarenessContent type: Instagram and TikTok stories & videos About: Neversea Festival, held in the scenic coastal city of Constanța, Romania is an immersive music event where dreamers enjoy live acts, accompanied by the heaviest names in the industry of electronic music. Challenges: Finding new ways of promoting the artist […]

UNTOLD

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Industry: Music FestivalPeriod: April 2022Campaign type: Awareness Content type: Instagram and TikTok stories & videos About: UNTOLD Festival is the largest electronic music festival held in Romania, taking place in Cluj-Napoca at the Cluj Arena with over 370K attendees. Challenges: Finding new ways of promoting the artist line-up announced at UNTOLD Festival and adding new […]