How-to: promote your brand for FREE
with FameUp
Using FameUp, it's easy to promote your brand in Social Media with no costs, by offering free products or services to local influencers. In this way, you can let your product or service to "talk" for itself in terms of quality, accessibility, experience etc. And the best thing about using FameUp is that you can scale this approach to as many local influencers as you want.
Follow the steps below to set a free offer that works efficiently:
1. When creating a free offer, define the product or service that you want to offer for free.
Tips & Tricks:
- FIRST: remember that you need to offer a FREE product or service. We don’t accept discounts or vouchers!
- The title/ name of the product or service needs to be short and sweet. 🙂
- Include a detailed description of your product/ service. Local influencers need to be excited about getting it.
- Be specific about it: what will the local influencers receive from you?
- You can opt for the local influencers to call you for a reservation. This is required especially for businesses such as restaurants, beauty salons, medical clinics etc.
2. Upload a suggestive image of the product/ service, set the available stock and define how will the local influencers get your offer.
Tips & Tricks:
- First and foremost, make sure that you upload a suggestive and attractive imagine that will make the local influencers excited about it.
- The recommended resolution of the image is 2048×1024 px. (2:1) – landscape.
- When delivering a product/ service, you have 2 options: home delivery by courier and personal pick-up from your location.
- When you choose the home delivery, a chat will open so that the local influencer can send you the delivery address. In this case, you can set your free offer to be available nation-wide.
- When you choose personal pick-up, you can set the specific location (using Google Maps) where the local influencers need to arrive in maximum 48 hours after being accepted for the free offer.
3. Define your expectations by filling in the instructions for the local influencers and setting the number and type of task.
Tips & Tricks:
- Including a tag to your Social Media page is mandatory.
- Write down specific instructions for the local influencers. (at least 1-2 phrases) How do you want them to promote your brand, product or service? An unboxing video? Stories while getting a new haircut? etc.
- Do you want them do include something specific in their stories/ posts? Maybe a link to your site? OR a hashtag? Make sure you specify this.
- You can also opt for the automatic acceptance of the local influencers as they apply for your offer. But if you want to check their profiles first, opt for the manual review.
- When setting the number of required tasks, make sure it is the same as in the instructions that you previously filled in.
- There needs to be a balance between what you ask and what you offer! If you ask too much, local influencers might not be interested in your free offer. 20 stories for a free coffee is a NO GO.
- Local influencers accept more easily stories, instead of posts.
4. Finally, define the target of local influencers that you want to work with. Then, review your free offer and hit the Publish button!
Tips & Tricks:
- You can set a lower minimum number of followers so that you can have more interested local influencers for your free offer.
- Remember: more followers don’t always imply higher results. Working with more local influencers with fewer followers can also be a very effective approach.
- When choosing the filters for targeting local influencers, you will see the available number of local influencers for your free offer in the upper part of the screen.
IMPORTANT: according to FameUp rules, the free product/ service needs to be completely free, including the delivery costs (if applicable). If not respected, you risk being banned from the app. Thanks for your understanding!
What's next?
After publishing your free offer, we'll review it in maximum 24 hours. When the free offer goes live, make sure you check the local influencers that apply to it. Depending on the offer type, you'll need to keep in touch with the local influencers.
For the free offer to be completed, the local influencers need to upload the proof and insights for each required task (post and story).
Don't forget to leave a rating & review for each of your collabs. This way, you'll be able to work in the future with the right influencers that generate the best results for your brand.
Later edit: Barter deals have been temporarily discontinued starting August 1, 2022, and will be reintroduced after a series of considerable improvements.