Step 1: Campaign Activation
The campaign is now active. All campaign operations occur exclusively within the FameUp app. To participate, ensure the app is installed and you’re logged into your brand account.
The app serves as your central control hub, consolidating campaign monitoring, influencer selection, communication, and publication tracking in one place.
If you haven’t installed the app yet, download it immediately to maintain full operational visibility. FameUp was built to eliminate fragmentation and streamline influencer campaign management.
Step 2: Influencer Selection
Once logged in, open the Awaiting section within the app. This is where all available influencers for your campaign are listed.
Evaluate each influencer based on audience relevance, tone, and alignment with your brand’s objectives. Select those who match your campaign goals.
If an influencer doesn’t meet your criteria, select Decline and provide a specific, constructive reason.
Offering genuine feedback helps influencers understand brand expectations and refine future proposals.
Constructive feedback strengthens the collaboration ecosystem, improves content quality across the platform, and saves time in future campaigns.
Step 3: Content Production Window
After influencers are approved, they enter the content creation phase.
Each influencer has three days to develop, produce, and submit their campaign materials. This window ensures workflow efficiency and alignment with launch timelines.
Communication during this phase must occur only through the FameUp in-app chat. External communication is not permitted.
This maintains transparency, preserves records, and eliminates data fragmentation.
All discussions, feedback, and approvals must take place within the app to ensure consistency and traceability.
Step 4: Content Review and Approval
Once influencers upload their materials, the FameUp internal team conducts a content review.
This review checks compliance with the campaign’s creative brief, brand tone, and FameUp platform standards.
There are two possible outcomes:
- Approved: The content meets all criteria and moves directly to publication.
- Needs Revision: FameUp requests changes and provides precise feedback for correction.
This two-step validation maintains content quality and brand consistency before publication.
Note: FameUp’s internal review process follows a structured workflow. The internal team carefully evaluates submissions within a defined period before final approval. If revisions are required, influencers are given additional time to update and resubmit their materials for review. This ensures accuracy, brand safety, and consistent delivery quality.
Step 5: Publication and Asset Reuse
Once approved, the influencer’s content is published on their designated channels.
After publication, the materials are available for download and reuse within your brand ecosystem. FameUp authorizes repurposing for:
- Social media posts
- Advertising campaigns
- Brand-owned platforms
- Marketing collateral
This approach extends the campaign’s lifecycle and maintains cross-channel consistency. FameUp stores all campaign materials for long-term access, performance tracking, and analytics.
Step 6: Ongoing Support and Communication
If you experience any technical or operational issues, the FameUp Support Team is available directly within the app.
Support requests are handled through internal channels to preserve confidentiality and ensure fast response times. The FameUp infrastructure prioritizes issue resolution without interrupting campaign flow.
Additionally, if a technical issue persists, you may also contact your assigned campaign manager via WhatsApp, the same person who has coordinated your campaign since launch. Direct communication remains open for urgent matters to ensure uninterrupted collaboration.
Brands and influencers benefit from clear communication, structured processes, and consistent support from campaign initiation through publication.
Step 7: Campaign Oversight and Optimization
After the campaign goes live, conduct a post-publication review.
Analyze influencer performance, audience engagement, and goal alignment. FameUp’s analytics tools help identify top-performing creators, refine future selection, and improve campaign strategy.
Continuous optimization ensures better targeting, stronger briefs, and improved influencer-brand matches in future collaborations.
Key Operational Principles
Centralization: All campaign actions occur within the FameUp ecosystem.
Accountability: Each action, decision, and update is recorded.
Efficiency: Deadlines, reviews, and communication are systematically managed.
These principles define FameUp’s campaign management model, ensuring precision, transparency, and consistent outcomes across all collaborations.
Conclusion
Managing campaigns on FameUp offers structure, efficiency, and full visibility from activation to publication.
By following these steps, brands maintain complete control over influencer selection, content review, and publication, supported by dedicated communication channels and an integrated review process.
FameUp ensures that every campaign meets the same professional standards, creating a seamless workflow between brands, creators, and the internal moderation team.