Industria: Alimentación y Bebidas / Gourmet / Conceptos de Hamburguesa Artesanal
Tipo de campaña: Conocimiento de marca
Tipo de contenido: Vídeos de TikTok
Smashed Amzei es un destino premium de hamburguesas ubicado en el corazón de Bucarest, dedicado a ofrecer una alternativa gourmet a la comida rápida estándar. Conocido por su compromiso con la calidad, Smashed sirve hamburguesas elaboradas con carne Wagyu-Angus, papas frescas cortadas, salsas caseras y cero ingredientes congelados.
Creado para quienes valoran el sabor, la frescura y la artesanía, Smashed Amzei se distingue por una experiencia culinaria elevada en un ambiente relajado y moderno.
Más que buenas hamburguesas, se trata de transparencia y cuidado en cada detalle—carne perfectamente a la parrilla, ingredientes reales y un sabor que justifica el precio. Ya seas local o visitante, Smashed Amzei ofrece una experiencia culinaria auténtica, audaz y que vale la pena descubrir.
Positioning Smashed Amzei in a competitive food market means overcoming a few key hurdles. With a slightly higher price point, the brand must clearly communicate the value of premium ingredients like Wagyu-Angus beef and freshly prepared sides.
Another challenge lies in shifting consumer expectations—from quick, low-cost meals to a quality-first mindset. Educating new customers about the difference that fresh, non-frozen ingredients and in-house recipes make is essential.
Content must also reflect the real experience—visually appealing, but honest and relatable. Influencers and partners are encouraged to capture this balance, showcasing the atmosphere, food, and story of Smashed Amzei in a way that builds trust and sparks curiosity.
The primary objective of Smashed Amzei is to establish itself as Bucharest’s go-to destination for high-quality, handcrafted burgers. This means building strong brand awareness around its premium positioning and communicating the difference that fresh, non-frozen ingredients make.
The brand aims to attract a community of food-conscious customers who appreciate authenticity, attention to detail, and elevated flavors.
Through influencer partnerships, curated content, and real customer experiences, Smashed Amzei seeks to drive both foot traffic and long-term loyalty—while staying true to its core values: quality, transparency, and taste.
Número Total de Influencers Involucrados
Dimensión total de la comunidad
Total de vistas
Alcance (vistas únicas)
Compromiso comunitario
Industria: Alimentación y Bebidas / Gourmet / Conceptos de Hamburguesa Artesanal
Tipo de campaña: Conocimiento de marca
Tipo de contenido: Vídeos de TikTok
Número Total de Influencers Involucrados
Dimensión total de la comunidad
Total de vistas
Reach (Unique Views)
Interacción de la comunidad
Smashed Amzei es un destino premium de hamburguesas ubicado en el corazón de Bucarest, dedicado a ofrecer una alternativa gourmet a la comida rápida estándar. Conocido por su compromiso con la calidad, Smashed sirve hamburguesas elaboradas con carne Wagyu-Angus, papas frescas cortadas, salsas caseras y cero ingredientes congelados.
Creado para quienes valoran el sabor, la frescura y la artesanía, Smashed Amzei se distingue por una experiencia culinaria elevada en un ambiente relajado y moderno.
Más que buenas hamburguesas, se trata de transparencia y cuidado en cada detalle—carne perfectamente a la parrilla, ingredientes reales y un sabor que justifica el precio. Ya seas local o visitante, Smashed Amzei ofrece una experiencia culinaria auténtica, audaz y que vale la pena descubrir.
Positioning Smashed Amzei in a competitive food market means overcoming a few key hurdles. With a slightly higher price point, the brand must clearly communicate the value of premium ingredients like Wagyu-Angus beef and freshly prepared sides.
Another challenge lies in shifting consumer expectations—from quick, low-cost meals to a quality-first mindset. Educating new customers about the difference that fresh, non-frozen ingredients and in-house recipes make is essential.
Content must also reflect the real experience—visually appealing, but honest and relatable. Influencers and partners are encouraged to capture this balance, showcasing the atmosphere, food, and story of Smashed Amzei in a way that builds trust and sparks curiosity.
The primary objective of Smashed Amzei is to establish itself as Bucharest’s go-to destination for high-quality, handcrafted burgers. This means building strong brand awareness around its premium positioning and communicating the difference that fresh, non-frozen ingredients make.
The brand aims to attract a community of food-conscious customers who appreciate authenticity, attention to detail, and elevated flavors.
Through influencer partnerships, curated content, and real customer experiences, Smashed Amzei seeks to drive both foot traffic and long-term loyalty—while staying true to its core values: quality, transparency, and taste.
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