Jaca Sugar
Industria: CPG Food and Beverage/ Sugar Alternatives and Sweeteners
Tipo de campaña: Product Education
Tipo de contenido: Videos de TikTok
Sobre:
Jaca Sugar sells a consumer sweetener positioned as “rare sugar” made with allulose, targeting people who want conventional sugar taste and texture with a different metabolic profile. The product is designed to substitute sugar in daily use cases like coffee, baking, and simple recipes, with messaging centered on blood-sugar-conscious lifestyles.
Desafios:
Sweetener buyers are skeptical and comparison-driven, so the content has to prove “taste parity” and show practical substitution without drifting into medical promises. Claims must stay compliant: explain allulose in plain language, avoid “cures,” guarantees, and clinical outcomes, and avoid overreaching statements such as GLP-1 effects unless the brand provides substantiation and approved wording. The campaign also requires creators to purchase the product, so friction and proof-of-use matter: the audience needs to see the actual pack, texture, and real application to trust the recommendation.
Objetivos de la Marca:
Build awareness that Jaca is an allulose-based sugar replacement that performs like sugar in everyday routines. Establish credibility by demonstrating real use in at least one repeatable context (drink, baking, or simple meal prep) and by describing taste and texture outcomes with observable language. Position the product as compatible with diabetic, keto, and low-carb audiences without making medical claims, while directing attention to the brand account and the purchase flow supported by a discount code and the campaign reimbursement structure.
2
Número Total de Influencers Involucrados
31.4K
Dimensión total de la comunidad
37.3K
Total de vistas
27.1K
Alcance (vistas únicas)
199
Compromiso comunitario
2.5x
ROI
Jaca Sugar
Industria: CPG Food and Beverage/ Sugar Alternatives and Sweeteners
Tipo de campaña: Product Education
Tipo de contenido: Videos de TikTok
2
Número Total de Influencers Involucrados
31.4K
Dimensión total de la comunidad
37.3K
Total de vistas
27.1K
Reach (Unique Views)
199
Interacción de la comunidad
2.5x
ROI
Sobre:
Jaca Sugar sells a consumer sweetener positioned as “rare sugar” made with allulose, targeting people who want conventional sugar taste and texture with a different metabolic profile. The product is designed to substitute sugar in daily use cases like coffee, baking, and simple recipes, with messaging centered on blood-sugar-conscious lifestyles.
Desafios:
Sweetener buyers are skeptical and comparison-driven, so the content has to prove “taste parity” and show practical substitution without drifting into medical promises. Claims must stay compliant: explain allulose in plain language, avoid “cures,” guarantees, and clinical outcomes, and avoid overreaching statements such as GLP-1 effects unless the brand provides substantiation and approved wording. The campaign also requires creators to purchase the product, so friction and proof-of-use matter: the audience needs to see the actual pack, texture, and real application to trust the recommendation.
Objetivos de la Marca:
Build awareness that Jaca is an allulose-based sugar replacement that performs like sugar in everyday routines. Establish credibility by demonstrating real use in at least one repeatable context (drink, baking, or simple meal prep) and by describing taste and texture outcomes with observable language. Position the product as compatible with diabetic, keto, and low-carb audiences without making medical claims, while directing attention to the brand account and the purchase flow supported by a discount code and the campaign reimbursement structure.
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