The post How to Monetize your Social Media Creativity with FameUp? appeared first on FameUp.

To begin with, we need to be honest: you won’t get rich overnight. Like any other job, the harmonious development and growth of a content creator has its ups and downs, and it requires time, patience, commitment, and passion. With the help of the FameUp application and team, step by step, you can increase and improve your income.

You really can!

How can I earn more money with the FameUp app?

 Download the app and explore it

Once you have installed the app and connected your Instagram and/or TikTok account, explore the app. We recommend spending between 15-30 minutes to see exactly how it works, what you need to do, what information you need, the instructions, etc. This way, you will understand how the app works and save time when using it for collaborations.

Follow the rules

In FameUp, rules are created to be followed. When you receive a brief, it is essential to meet all the requirements. The FameUp brief provides instructions, usually technical, administrative, or organizational, but your voice is very important. Additionally, it is important to meet deadlines. Brands appreciate when the content is posted on time.

Be authentic and creative

It goes without saying that authenticity, creativity, and inventiveness are attractive. The more creative and unique your ideas are, the bigger the chances for a brand to notice your online presence and want to collaborate with you more often. We have examples of content creators who have been collaborating with businesses for many years and earning significant amounts of money due to their creative and original social media activity.

Don’t stop learning

Research is extremely important when you are a content creator. We recommend spending at least 1 hour daily studying, observing, reading, and analyzing what is happening online. This way, you will not only get your daily dose of inspiration but also learn new things that will help you bring value to your collaborations and improve your financial status.

 Follow your goals

We know that it can be frustrating not to receive collaborations on a regular basis, but we suggest you not change your mood or perspective. From our experience, it is not just the frequency of collaborations that matters, but also their quality when you want to achieve good results and earn more money.

Be patient, balanced, and you will see the results!

Even if you may not get rich overnight, the FameUp app can help you earn money and grow as a content creator. If you have any questions, we encourage you to write to us at contact@fameup.net.

Don’t forget: you really can!

The post How Can You Increase Your Earnings by Using FameUp? appeared first on FameUp.

Every influencer has a specific type of followers, real people that got there by liking, approving, and enjoying different types of content, created in a particular way. And great storytelling separates the excellent from the mediocre content creators!

Influencers know their target audience, and they definitely know why followers keep coming back. A great influencer’s content should be very focused, valuable, and trustworthy. If you touch a very broad range of interests or topics, you will seem unfocused, having no opinion or perspective.

Another great thing to keep in mind is not to sell out your audience. The respect that you have for your followers should be translated into collaborating with brands that you trust, that you would truly recommend. By promoting a product only for the financial value that it gives you, you risk losing the people that appreciate your posts.

Another important aspect is to lean on organic followers. Never buy followers for your page! Your engagement will be irrelevant and your page will become useless.

If you count yourself as a true influencer, getting paid through collaborations should be a piece of cake. Brands look for influencers that have real engagement, authentic content, and creative posts.

The post What makes a good influencer? appeared first on FameUp.

FameUp initiates with a simplified funnel:

• Match business to micro-influencers
• Guide influencers on brand messaging
• Let businesses select and pay only after reviewing matches

Why it matters: This structure eliminates upfront guesswork. It converts user intent into outcome with minimal friction, increasing completion rates and retention. Clear delineation of responsibility ensures scalable client satisfaction. This clarity also supports Google’s Helpful Content update by prioritizing user-focused information architecture.

Step 2 – Input Your Business Name

User provides brand name and optionally a URL.

Why it matters: Establishing business identity upfront enables FameUp to cross-check the public digital footprint for influencer alignment. Automated enrichment of brand metadata supports Google E-E-A-T guidelines, strengthening campaign trust and authority.

Step 3 – Choose Your Platform

User selects TikTok, Instagram, or YouTube.

Why it matters: Choosing the right platform tailors the content strategy to the audience behavior, format, and algorithmic reach. This strategic choice increases content performance and relevance per platform, reinforcing topical authority in the niche.

Step 4 – Auto-Fill Brand Information

The system retrieves brand data: name, site, social handles, and description.

Why it matters: This streamlines the onboarding process and ensures content creators receive accurate brand positioning. Reliable data sourcing aligns with structured data principles that improve brand visibility and data consistency across digital touchpoints.

Step 5 – Campaign Type Recommendation

Three options are provided:

• Visit at your location (recommended)
• Product delivery
• General promotion

Why it matters: The system’s recommendation is based on historical campaign performance and retention data. Clients who follow FameUp’s logic show higher engagement, better content performance, and longer platform usage. This isn’t intuition, it’s optimization via pattern analysis.

Step 6 – Enter details for the campaign recomandation

If visit at location, was your previous choice right now you can select exactly the adress of it, especially if you are in the situation of the example brand which has many locations, even in different cities.

Why it matters: This geographic specification is essential for hyperlocal targeting. In this way, we assure you that the content creators selected will be close to you.

Step 7 – Input Contact Details

User submits email and phone number.

Why it matters: Direct communication enables faster campaign activation and supports essential backend processes such as analytics tagging, conversion event validation, and CRM syncing.

Step 8 – Brief? Auto-generated

The system creates an actionable brief including:

• Campaign goal
• Core message
• Required actions from influencers

Why it matters: Standardized briefing reduces creative drift and improves campaign turnaround. Clear deliverables reduce content revisions and boost content uniformity across influencers, which improves viewer trust and watch-time.

Step 9 – What happens after you pay?

After confirmation:

1. Budget allocation
2. Receive contract and invoice
3. Influencer invitations dispatched
4. Content delivery begins

Why it matters: FameUp maintains operational transparency and control. These post-payment steps confirm that each action is tracked and accountable, aligning with best practices in campaign lifecycle management.

Step 10 – Campaign Budget Selection

User selects a one-time budget ranging from 250 to 10,000 USD.

Why it matters: Transparent pricing eliminates barriers to entry. Guaranteed deliverables: views, videos, influencer count, set expectations and match performance to budget, improving buyer confidence and ROAS measurability.

Step 11 – Payment and Campaign Launching

User selects billing mode, provides legal entity information, address, and tax ID, confirms payment with preferred method.

Why it matters: Business accounts unlock full invoicing compliance, tax alignment, and corporate reporting. This makes the platform scalable for both SMBs and multi-location enterprises.Completing billing validation unlocks contract issuance and content deployment. Full business verification ensures audit compliance and guarantees payment legitimacy.This final action secures the campaign budget and triggers the influencer activation. FameUp’s pay-once structure (no subscriptions, no hidden fees) lowers decision friction and increases conversion rate at checkout.

Step 12 – Confirmation and Next Steps

A success screen confirms launch. User receives email confirmation, invoice, and app access to monitor the campaign.

Why it matters: Final confirmation creates psychological resolution. Prompt communication and mobile visibility reinforce the brand’s reliability and build long-term user trust.

Final Thoughts for Business Owners

FameUp simplifies campaign execution from end to end. It replaces slow negotiations and agency fees with fast deployment and measurable outcomes. From campaign brief to influencer content delivery, every stage is built for performance. For local, digital, or hybrid brands, FameUp provides scalable influence without complexity. Launch your campaign. Own your visibility. Start converting attention into customers.

The post How to create your campaign appeared first on FameUp.

The campaign is now active. All campaign operations occur exclusively within the FameUp app. To participate, ensure the app is installed and you’re logged into your brand account.

The app serves as your central control hub, consolidating campaign monitoring, influencer selection, communication, and publication tracking in one place.

If you haven’t installed the app yet, download it immediately to maintain full operational visibility. FameUp was built to eliminate fragmentation and streamline influencer campaign management.

Step 2: Influencer Selection

Once logged in, open the Awaiting section within the app. This is where all available influencers for your campaign are listed.

Evaluate each influencer based on audience relevance, tone, and alignment with your brand’s objectives. Select those who match your campaign goals.

If an influencer doesn’t meet your criteria, select Decline and provide a specific, constructive reason.

Offering genuine feedback helps influencers understand brand expectations and refine future proposals.

Constructive feedback strengthens the collaboration ecosystem, improves content quality across the platform, and saves time in future campaigns.

Step 3: Content Production Window

After influencers are approved, they enter the content creation phase.

Each influencer has three days to develop, produce, and submit their campaign materials. This window ensures workflow efficiency and alignment with launch timelines.

Communication during this phase must occur only through the FameUp in-app chat. External communication is not permitted.

This maintains transparency, preserves records, and eliminates data fragmentation.

All discussions, feedback, and approvals must take place within the app to ensure consistency and traceability.

Step 4: Content Review and Approval

Once influencers upload their materials, the FameUp internal team conducts a content review.

This review checks compliance with the campaign’s creative brief, brand tone, and FameUp platform standards.

There are two possible outcomes:

• Approved: The content meets all criteria and moves directly to publication.
• Needs Revision: FameUp requests changes and provides precise feedback for correction.

This two-step validation maintains content quality and brand consistency before publication.

Note: FameUp’s internal review process follows a structured workflow. The internal team carefully evaluates submissions within a defined period before final approval. If revisions are required, influencers are given additional time to update and resubmit their materials for review. This ensures accuracy, brand safety, and consistent delivery quality.

Step 5: Publication and Asset Reuse

Once approved, the influencer’s content is published on their designated channels.

After publication, the materials are available for download and reuse within your brand ecosystem. FameUp authorizes repurposing for:

• Social media posts
• Advertising campaigns
• Brand-owned platforms
• Marketing collateral

This approach extends the campaign’s lifecycle and maintains cross-channel consistency. FameUp stores all campaign materials for long-term access, performance tracking, and analytics.

Step 6: Ongoing Support and Communication

If you experience any technical or operational issues, the FameUp Support Team is available directly within the app.

Support requests are handled through internal channels to preserve confidentiality and ensure fast response times. The FameUp infrastructure prioritizes issue resolution without interrupting campaign flow.

Additionally, if a technical issue persists, you may also contact your assigned campaign manager via WhatsApp, the same person who has coordinated your campaign since launch. Direct communication remains open for urgent matters to ensure uninterrupted collaboration.

Brands and influencers benefit from clear communication, structured processes, and consistent support from campaign initiation through publication.

Step 7: Campaign Oversight and Optimization

After the campaign goes live, conduct a post-publication review.

Analyze influencer performance, audience engagement, and goal alignment. FameUp’s analytics tools help identify top-performing creators, refine future selection, and improve campaign strategy.

Continuous optimization ensures better targeting, stronger briefs, and improved influencer-brand matches in future collaborations.

Key Operational Principles

Centralization: All campaign actions occur within the FameUp ecosystem.

Accountability: Each action, decision, and update is recorded.

Efficiency: Deadlines, reviews, and communication are systematically managed.

These principles define FameUp’s campaign management model, ensuring precision, transparency, and consistent outcomes across all collaborations.

Conclusion

Managing campaigns on FameUp offers structure, efficiency, and full visibility from activation to publication.

By following these steps, brands maintain complete control over influencer selection, content review, and publication, supported by dedicated communication channels and an integrated review process.

FameUp ensures that every campaign meets the same professional standards, creating a seamless workflow between brands, creators, and the internal moderation team.

The post Managing Campaigns on FameUp: From Launch to Publication appeared first on FameUp.

Here are some tips that will help you create attractive and engaging posts!

1. The brief

It’s very important to pay attention to the brief! You will find all the needed details there. The brand will clearly state their expectations, but they also expect for you to be authentic, always remind yourself that!

2. Location, location, location

If the collaboration includes visiting the local shop, you should film the location, the people you interact with there, the product itself. Describe the feeling that you got while entering the shop, the general impression you got when you first got the product.

3. Intro

Because it’s your video, you should put your own soul into it. Avoid starting a video bluntly, directly with the promotion. Talk about what engaged your audience until now, the people that follow your page are attracted to your style, so don’t be afraid to use it!

4. The actual review

If presenting a product, don’t forget to include your own input, the taste, the feeling of the first contact. After all, it’s your opinion, and it matters. Film yourself using it. Be creative!

Brands search for unique and creative content, which brings qualitative engagements. Be yourself and be authentic!

The post How to create authentic content appeared first on FameUp.

2. Evite criar conteúdo insatisfatório que não atenda aos requisitos da marca.

3. Conteúdo insatisfatório afeta suas chances de ser selecionado para futuras colaborações pagas.

4. Evite não ser pago pelo seu trabalho e receber uma avaliação negativa.

Aqui é onde você encontra o briefing no aplicativo:

Step #1:

Verifique a marca que está convidando você para a colaboração e pesquise um pouco sobre ela.

Keep your profile authentic and collaborate only with the brands you like.

Step #2:

Quantas peças de conteúdo a marca precisa (você encontrará o número exato no briefing).

Cada peça de conteúdo tem a sua própria estrutura; você tem 72 horas para entregar todo o conteúdo e fazer o upload da prova e dos resultados. (Toque aqui to learn how to upload results.)

Step #3:

Verifique os requisitos da marca para incluir tags para o perfil da marca nas redes sociais, links sticker, frases específicas e hashtags.

Step #4:

Verifique os exemplos visuais fornecidos pela marca.

If there are none, you can always take a look at the brand’s Instagram or TikTok profile and get a feeling of what kind of content the brand is looking for.

What happens next?

Now that you know what content you need to create and how to produce it, go ahead and accept the collaboration invite. The brand will review all influencers that accepted the invitation and select the ones that fit their marketing goals. Once you’ve been accepted in a paid campaign, you will be notified and you’ll have 72h to post the content and upload the proof and results.

Good luck!

The post Why you should read the brief appeared first on FameUp.

Expectativa #1: Alcance/Impacto Significativo

O impacto das publicações do Instagram e o número de visualizações no TikTok representam o número de usuários únicos que viram o seu conteúdo.

• Para publicações no Instagram: Mínimo 20% do total de seguidores.
• Para publicações no Instagram: Mínimo 20% do total de seguidores.
• Para visualizações no TikTok: Mínimo 20% do total de seguidores.

Use um “Creator” profile e verifique suas estatísticas do TikTok para conhecer seu público. Publique durante as horas de alta atividade e use hashtags relevantes para estender seu alcance além da sua base de seguidores.

Expectativa #2: Boa Taxa de Engajamento

As interações (comentários, compartilhamentos, curtidas, toques em stickers, cliques em links) mostram que o seu público se identifica com o conteúdo.

• Objetivo: Uma taxa de engajamento mínima de 5% para publicações, stories ou vídeos.

Crie conteúdo que provoque reações reais. Use adesivos (stickers), enquetes, perguntas, links e legendas que convidem ao diálogo. Responda rapidamente aos comentários e estimule conversas autênticas.

Expectativa #3: Criatividade e Autenticidade

Publique materiais que sejam visualmente limpos e claros. Fale naturalmente, usando suas próprias palavras. Use sua imaginação e expresse seu estilo pessoal.

Formatos de Conteúdo Adequados:

• Vlogs diários
• Atividades de estilo de vida (esportes, hobbies, viagens, eventos, férias)
• Recomendações de produtos (tech, gadgets, itens úteis, favoritos do mês)
• Projetos criativos ou habilidades pessoais (edição, filmagem, storytelling)
• Unboxings ou resenhas (sem abusar do assunto)
• Ideias originais traduzidas para um formato de mini-cenário

Inspire-se com o conteúdo dos principais criadores da FameUp. Você pode acessar a página de histórias deles e suas contas sociais para ver exemplos concretos de materiais elegíveis.

Expectation #4: Communication and Attention

Read the instructions for each brand carefully. If you have any questions, contact the FameUp team directly via the in-app chat or write to us at support@fameup.net.

Seja educado, claro e pontual na sua comunicação. Não faça o upload de materiais irrelevantes ou incompletos em campanhas com conteúdo pré-aprovado. Se precisar de tempo adicional ou esclarecimentos, escreva-nos no chat.

As marcas têm 48 horas para verificar o conteúdo e os resultados antes do pagamento. Evite suposições e confirme sempre as instruções para garantir a validação e o pagamento em dia.

Atender a essas expectativas reflete profissionalismo. Elas ajudam você a fortalecer seu perfil, criar relacionamentos estáveis com as marcas e maximizar os resultados de suas colaborações através do FameUp.

The post What do brands expect from you? appeared first on FameUp.

COOL

NOT COOL

COOL

NOT COOL

Dos:

• The video thumbnail is visible on the top of the screenshot.
• The date of the post is visible.
• The video views info is visible.
• The engagement info is visible.

Don’ts:

• The video thumbnail is NOT visible on the top of the screenshot.
• The date of the post is NOT visible.
• The video views info is NOT visible.
• The engagement info is NOT visible.

The post How to deliver and upload great results to FameUp? appeared first on FameUp.

Here are some tips for you, in order to be more consistent with your work and rise above all brand’s expectations.

Be authentic and transparent

An important detail is not to forget what built your account in the first place. Be yourself and avoid over-promoting. Be honest and transparent in the interactions with your audience. A curated persona is useful if done right. But it is hard to strike the right balance, so stick to authenticity while still growing.

Monitor and measure performance 

Regularly monitor the engagement and performance of your posts, and adjust your strategy as needed.

Stay up-to-date with platform updates

Stay informed about changes and updates to the platforms you use, and adapt your strategy accordingly.

Use your creativity wisely

Use relevant backgrounds for text based posts. Avoid color blocking, unless there is an actual need. Use gifs to add flavor, use the music that’s currently popular.

And last, but not least, don’t forget to use your face and your own self to firstly promote the brand that is you.

Keep in mind these tips and be productive with your creativity!

The post Creative, but also consistent appeared first on FameUp.

Is it enough to have authenticity, creativity, and wisdom in content creation?

Como você reage quando seu conteúdo não corresponde aos requisitos da campanha? Para evitar tais situações e poder criar sem preocupações, temos algumas dicas relevantes para você, que podem ser aplicadas no exato momento em que você recebe um briefing.

First of all, you must know that the brief summarizes what the brand wants to achieve from the collaboration and contains both advice and suggestions, as well as specific directions.

The content creator should know how to read briefs carefully and what essential points are included in them.

Pay attention

Incentivamos nossos criadores de conteúdo a ler o briefing com muita atenção. Se você prestar atenção, poderá perceber os aspectos cruciais ou até mesmo a essência de todo o briefing. Por exemplo, a seção "Obrigatório (Must do)" é a parte mais importante do briefing. Portanto, leia-a sempre com muito cuidado.

Read the brief at least two times

Para uma melhor visão geral, leia o briefing duas vezes. Na primeira vez, leia-o a partir de uma perspectiva de coleta das informações necessárias. Na segunda vez, preste atenção ao seu envolvimento e em como criar aquele conteúdo autêntico que as marcas sempre esperam dos influenciadores.

Take short notes or use keywords

As you read, write down the main ideas or important keywords so that you don’t return to the brief unless necessary.

Ask questions

We encourage content creators to send us an email at contact@fameup.com whenever they encounter a problem or are concerned about the brief they received.

Preste atenção, leia o briefing, tome notas e pergunte — é simples, certo? Então, vamos dar mais ênfase à leitura do briefing para criar o conteúdo apropriado!

The post How to read a brief as a content creator appeared first on FameUp.

The post 5 Hooks to Pique the Interest of Your Followers appeared first on FameUp.

It is normal for businesses to measure the success or benefits resulting from collaborations with local content creators from FameUp, and, in this article, you will discover the criteria that will help you do it.

First of all, let’s answer an important question.

Why choose FameUp? What are the benefits?

• Increased online visibility through organic engagement and reach.
• You will have full copyright ownership of the content.
• It optimizes your work by providing a constantly updated database of content creators.
• FameUp complements the sustained marketing promotion efforts of your team.
• Constant support, starting from creation, implementation, management, and all the way to results and evaluation.

Let’s now discuss the criteria that you can measure when it comes to the contribution FameUp has to your business.

Return on Investment (ROI)

Depending on the objective set in the campaign, you can see the results obtained on the set KPIs, relative to the allocated budget. This way, you will be able to see that your investment has yielded the desired results.

Increased visibility, awareness, and trust

Increased audience trust and improved brand visibility are important criteria when evaluating the success of a collaboration with FameUp. We aim to improve brand awareness by providing confidence to the community through campaigns delivered by content creators from FameUp.

Successfully propagated message

When we talk about the message, we automatically correlate it with organic engagement and organic reach resulting from the interaction that content creators have with their audience. The post meets the requirements of the brief and is, at the same time, creative, authentic, and diverse. These are the qualities that turn a simple message into a voice that manages to reach as many people as possible, thanks to the different local communities represented by FameUp content creators

In addition to tangible criteria, there is also a different component when measuring the success of a collaboration with FameUp – the feeling of a mutually beneficial partnership. Thus, even if there is no recipe for success, together we can build it, so that your business can be the next FameUp brands success story!

The post Measuring Success with FameUp: A Brand’s Perspective appeared first on FameUp.

Before giving you any tips, we need to make an important distinction. When we talk about the Instagram platform, we refer to increasing engagement, whereas when we discuss TikTok, we refer to reach.

Reach represents the number of views. It’s the measurable impact your video has on TikTok.

How do you calculate TikTok reach?

For accounts with less than 10,000 followers, the average viewership should be 15%. For 10,000 or more followers, it should be 10%, and for over 1 million followers, it should be 5%.

The average viewership is calculated based on the number of followers over the last 12 posts.

For example, if you have 20,000 followers, your viewership (i.e. reach) should be 2,000 views across the last 12 posts.

How can I improve my TikTok reach?

Firstly, we know that TikTok is a social media platform that relies on trends, viral videos, and duets, but this platform has an important potential for content creators. The more diverse, authentic, and interesting your profile is, the greater your account’s potential to attract attention from the community and brands is.

Secondly, there are some best practices to consider before posting:

Be true to yourself

First of all, what topics genuinely interest you? What do you like to talk about and create content about? This is where the whole process starts, not just to increase your reach on TikTok and receive collaborations, but also to evolve. Make a list of the topics that attract you, and you’ll see how the audience will appreciate your honesty and personality, and, in the end, brands will start giving you more credit.

Post consistently

The frequency with which you post is crucial when it comes to improving your reach on TikTok. We encourage you to post consistently about the things you enjoy and that have passed through your own filter.

Create authentic content that attracts your audience

Be genuine and sincere in the subjects you post about. Filter and put all topics and projects under your own imprint before posting. Always keep in mind that brands, as well as your audience, appreciate authenticity – the real you – which adds a touch of your own personality, even when following a brief.

Engage with your community

Whether you receive a comment, a reaction, or a like, react back. Give a heart, give a like, say “thank you”. All of these actions will increase your audience’s trust and your credibility as a content creator. Brands will notice that you treat your community with care and interest, and, as a result, you will receive collaborations and increase your reach on TikTok.

Balance trends – duets – virals

Certainly, trends, duets, and virals represent the foundation of TikTok, but we encourage you to balance them when you post. Copying a trend doesn’t add value to the brand, to you, or to your audience. That’s why we advise you to be balanced in your posts. For example, if today you posted a video with a viral soundtrack, tomorrow you could make a more personalized and authentic post and, why not, start your own trend!

Authenticity, balance in posts and topics, and creativity – that’s what you need to grow and improve your reach on TikTok, and also to be a part of the FameUp community.

Don’t forget: we’re here for any questions!

The post How to Increase and Improve Reach on TikTok? appeared first on FameUp.

For starters, we will make an important distinction.

Whenever we talk about the TikTok platform, we refer to reach, and when we discuss Instagram, we refer to engagement. The latter refers to the interaction of the audience with your post/story, namely likes.

How do I calculate engagement on Instagram?

On Instagram, the 5% engagement rate is calculated in the following way:

• First, we calculate the total number of likes on your last 12 posts.
• Next, we determine an average number of likes per post by dividing the sum of the total number of likes by 12.
• Once we obtain the average number of likes, we compare this to the number of followers the content creator has. This would give us the engagement rate, which is the percentage of followers who are engaging with the content through likes.

For example, if a content creator has 1000 followers they need to have a total of 600 likes on the last 12 posts or an average of 50 likes per post to reach the minimum engagement rate required of 5%.

How can I improve my Instagram engagement?

Post consistently

Se você está se perguntando por que é tão importante postar de forma consistente, coloque-se no lugar dos seus seguidores: “Por que eu deveria seguir alguém que posta com tanta pouca frequência e só polui minha lista de seguidos?”, “Como isso me beneficia?”, “Eu gostaria de ver mais posts desse tipo, mas eles não publicam com frequência suficiente…”.

Try to be relevant in your topics

This way, you’ll see that you can interact better with your community by observing their interests, what they react best to, and how you can maintain their interest.

A tip: try to post an Instagram story daily. This way, you’ll keep the connection with people who follow you and create a real bond with them. Furthermore, you’ll be able to see precisely when they do and don’t react to the content from the statistics.

Add value

To increase your engagement, you need to be authentic. Create content that truly matters to you first and then to your community. Be honest with yourself and don’t copy – you can create content that brings something unique to the online community!

Feed appearance

Try to make conscious choices when it comes to how you want your feed to look like. Whether you choose a minimalist, vintage, or colorful style, make sure it defines you.

#Use relevant hashtags

Are they still relevant in 2023? They are very important! Therefore, we encourage you to use relevant hashtags in your field every time you post on Instagram.

This is a good opportunity to remind you that for collaborations received through FameUp, it is important to use ALL the hashtags that you receive in the brief.

Give credit to the brand

When posting in your feed or story, make sure you give credit to the brand by tagging them. This puts you in a good light in front of the brand and also presents credibility to your community.

Engage with the community

A conexão com as pessoas que o seguem é extremamente importante para o seu progresso e desenvolvimento como criador de conteúdo. As pessoas gostam de se sentir vistas e ouvidas pela pessoa que seguem, que não são apenas um número nas estatísticas. Responda a mensagens, reações ou comentários. Dessa forma, você construirá uma conexão com eles e lhes dará a garantia de que está realmente interessado na opinião deles.

In addition to this, brands will see that you have an active community that engages and reacts when you post.

 Analyzing your audience

Statistics are not only used to evaluate the success of collaboration but also to evaluate your own progress and your community engagement. Use statistics to analyze your audience’s behavior and to observe which posts/stories they react to the most, how they react, and when. By doing this, you can improve the quality of your content.

It’s time to improve your engagement on Instagram and receive more collaborations through FameUp!

We believe in you!

The post How to Increase and Improve Engagement on Instagram? appeared first on FameUp.

“I believe I have fulfilled all the requirements. Why was I rejected?”

If you are a FameUp content creator and these questions sound familiar to you, then this article is for you.

First and foremost, to be accepted in the application, your social media activity must be qualitative and offer added value to the project. A balanced account in terms of posts, diversity, and creativity reflects, beyond the screens, an organized, authentic, and credible person in front of brands.

Secondly, behind the “rejected” status, there are two verification systems that each account goes through. One is automatic and refers to the technical aspects of the accounts, and the other verification is done manually, by FameUp agents, from a qualitative perspective of the accounts. To get a full overview, we will take them one by one.

In terms of the automatic mechanism, the rules are simple and clear. Both on Instagram and TikTok, you must have a minimum of 500 followers and, of course, a public profile. For Instagram, the engagement must be 5% on the last 12 posts. For example, if you have 1000 followers, the average likes per post must be 50. For TikTok, for less than 10k followers, the viewership must be 15%, for 10k followers or more the viewership must be 10% and for over 1 million followers, 5%.

Regarding the manual account verification system, FameUp agents pay attention to the following aspects:

Content creators must be at least 16 years old

For legal reasons, 16 is the minimum age to receive collaborations through FameUp app.

Balanced content on topics

If your account contains vulgar and/or sexual content, offensive words and/or gestures, obscenities, or nudity, you will not meet the requirements for receiving a collaboration. To avoid being rejected in the app, we encourage you to only post content that does not relate to the above-mentioned aspects.

Prohibited content

We reject accounts that have posts/videos about weapons, crimes, intimidation, violence, or harassment. Brands want a collaboration where their image is not associated with these strictly prohibited things.

Content without creativity, originality, and variety

We emphasize the quality and originality of posts. Therefore, we encourage you to create authentic content. Brands mostly appreciate variety, new ideas, and creativity, rather than copying trends from social media, without adding your own touch.

Accounts where the owner is absent

Accounts that mainly have posts where the content creator’s face is not shown will be perceived as impersonal and will be rejected. For example, accounts that only contain memes/ quotes/ lifeless objects/ excessive product placement will not be accepted in the app.

Quality absence

It is obvious that we are very careful about the quality of content on social media. Brightness, video and/or sound quality, excessive filters, or the angle from which you take the picture/video are aspects that can help you be accepted or not on the app. Therefore, we encourage you to only post qualitative content that is clear visually and audibly.

 Language

Only create content in the language corresponding to the country you have chosen in the app. The majority language used in your account must be the language of the country in which the account was created, in order to meet approval conditions.

Don’t forget, we are here to help you and provide the information you need. If you have any questions, you can write to us anytime at contact@fameup.com.

The post Why Was I Rejected in FameUp? appeared first on FameUp.

We know that each of them is different, but as a brand, a better understanding of the generations is fundamental for the project’s success.

Behavior, attitude, and life principles differ from one generation to another. This is precisely why, if the brand knows their characteristics, the project already has an advantage. Getting to know a content creator in-depth is a long process, but what we can guarantee is that you will be pleasantly surprised by the effervescence, optimism, mental abilities, and curiosity of these generations.

We will take each generation separately, to observe the aspects that matter for the brand.

Generation X: around 1965 to 1980: aged between 43-58 years old

Generation X, although raised in the shadow of the Baby Boomers generation, has risen on its own and slowly developed their digital skills. Twenty-somethings are undoubtedly the most well-educated generation, with 29% of them obtaining a bachelor’s degree or higher, demonstrating their interest in studying and learning new things.

Although new technologies can be challenging for them, they demonstrate strong adaptability and perseverance, inspiring with their entrepreneurial spirit, even in the online environment. Additionally, they tend to behave exemplary in social media when in collaboration, avoiding mistakes or inappropriate behaviors and showing loyalty to their projects. Critical feedback does not scare them either, as they are always looking for new opportunities for personal development and financial growth.

Generation Y: around 1981 to 1997: aged between 27-42 years old

Millennials, by nature, have digital and technological skills. Brand requirements do not scare them, on the contrary, make them more ambitious, showing multitasking skills, both online and offline. They are familiar with studying, working, and socializing, but they are also eager to quickly obtain everything they want. Since the internet is their friend, they often use it to their advantage, boosting their self-esteem, as well as the respect of others.

They are characterized by optimism, curiosity, and self-expression, which makes them autonomous, always seeking unique and challenging projects. If brands have their sights set on content creators from Generation Y, they have hit the jackpot. These individuals know the online environment extremely well and always find a way to successfully complete a project, through their originality and creative side.

 Generation Z: approximately 1995 to 2012: aged between 11-28 years old

They are also known as the “Google Generation” or the “Internet Generation”, because they were born in the digital era and navigate it naturally, without guidance, since childhood. We can say that they are loyal consumers of social media, where communication can be exclusive for them. They develop their skills through a global perspective, development, and freedom in society, which allows them to express themselves in social media in a unique, perhaps nonconformist way.

Content creators from Generation Z are full of sparkle, optimism, creativity, curiosity, but also competitiveness. They can adapt easily, but they need a development environment that inspires confidence. They also emphasize and are dedicated to their activities in social media. Therefore, brands can be sure that choosing content creators from Generation Z is the right choice that will yield results.

At FameUp, we primarily focus on the individual specificity of each person – what makes them unique, but we also want to provide brands with important, albeit general, information to consider when choosing the age category of content creators for their projects.

If you want to learn more about this, here is a table with all the generations, categorized by age:

Which generation aligns with the values, attitudes, and behavior of your brand in social media?

The post How are Gen X, Gen Y, and Gen Z on Social Media? appeared first on FameUp.

In case you have already gone through this, we welcome your input on how you managed to fix it. Nevertheless, if you are now experiencing an Instagram ban, we invite you to read, at the end of this article, some steps that you can follow.

Here are some basic things that Instagram agrees upon and which will surely not get your account banned. You should always have them in mind; these can be very useful on your road as an influencer.

First of all, you need to make sure that you have read Instagram’s “Terms and Conditions”; there, you will find clear, concise, and precise information about the specific details that end up with banning an account. It’s very important to always know what you may post, without breaking the rules. Most of the time, reading the ToS can help you improve your posts’ quality, or even save your Instagram account.

Secondly, in case you haven’t already activated two-factor authentication, this is your reminder to do this!

Now that you are up to date with the two most important rules, let’s go in deeper!

Post appropriate content

We encourage you to always post by following Instagram’s Guidelines, because themes such as violence, racism, nudity, and so on will have a negative impact upon your account, but also on social media.

Use the perfect helping tools

Whenever you post something, make sure that all the parts of the posting follow the ToS – text, music, video, links, and hashtags. For example, double check if the music or photos added to your post respect the trademarks.

Also, pay attention to the hashtags; some are forbidden. This is why you should always follow Instagram’s Terms and Conditions and the Guidelines.

Fill all your profile information

A very important step that helps you avoid being taken into consideration for a ban is to make sure that you have a complete profile. Therefore, a blank profile, lacking the photo and/or the description may bring uncertainty and show unprofessionalism for your audience, and for Instagram.

Real, not bought, followers

Buying followers is a very big no-no for Instagram, and not only. The platform can identify a huge and suspicious surge in increasing an account’s followers or likes and dig deeper into this. If they see that, indeed, it’s not a real increase, Instagram will ban your account.

We really believe that the perfect recipe for having real and involved followers is to just be yourself!

Don’t pass the hourly limit of likes and followers 

Another important aspect is the limit of maximum likes and followers that you can give in an hour. Stay under 350 likes and 20 followers per hour, and you should be safe. Otherwise, Instagram may see you as a bot and block your account.

Give proof that you are real, not a bot

A constant activity on social media is seen by Instagram’s algorithms as a proof of being a human, not a bot. Post frequently, by taking into consideration our tips from above.

Instagram has blocked my account. What can I do?

The most important aspect that you need to know is that you have 30 days to try and get back your account.

Next on the list is checking your emails and in-app notifications, to see if you received the ban notification. You will find within the notification all the details that are needed to try and unban your Instagram account. If you didn’t receive it, you can ask for a login link via email or phone number, in order to start the procedure of recuperating the account. If you still can’t get into your account to fight the ban, you can ask for help from Instagram’s support agents.

We hope that you find this article helpful!

The post How to Prevent Instagram from Banning Your Account appeared first on FameUp.

At FameUp, creating truly valuable content for your community usually takes time. Firstly, you need to do a short research on the subject, prepare the materials/products and/or the setup, choose the ideas and words, and after that, start creating magic.

Because we want to cater to influencers, we’ve created a list of five essential social media tips.

These habits will get your creativity flowing and inspire you to create authentic content for your community.

 Know Your Audience

It’s time to know your audience even better! You can do this by empathizing with them, observing what they are interested in or not, and how they react towards the content posted.

Keep Your Posts Consistent 

One of the essential qualities that an influencer must possess, alongside creativity, is consistency. Make sure to post frequently, and also be consistent and coherent.

 Be You

We encourage the influencers to leave their mark on any project. Your voice and opinion matter in social media, and the community appreciates transparency, the courage to be yourself, and authenticity.

Start Interacting With Your Audience

As you get to know your audience better, you’ll see that interacting with them comes naturally. Talk to them, ask their opinions, smile, and empathize.

Seek Mentors

Finding good role models can be challenging, but we advise influencers to identify the top three individuals who have played a significant role in their social media endeavors and beyond. These individuals can serve as mentors, providing guidance, inspiration, and motivation to help you achieve your full potential.

If you found this article helpful, we encourage you to include these social media habits in your daily or weekly activities.

PS: Stay tuned! We have more crucial information that we’re currently preparing and will be sharing with you soon.

The post Top 5 Tips for Creating Content on Social Media appeared first on FameUp.

Good bye, static images! Hello, conversation!

Social media has become a place of dialogue and community. Engage your audience through interactive stickers such as questions, quizzes, polls, etc. Give it a try.

Real connections

Live streaming is the way to go to create that feeling of closeness and a real connection with your followers. You can answer your viewers’ comments and questions in real time.

Real life

Real-life beats meaningless gorgeous pictures and honesty is the new black. Be positive and talk about your real emotions, feelings, and interests. When you do, your followers get a chance to relate to you.

The post Top 3 Instagram trends appeared first on FameUp.

1. Public (not private) profile

If you’re on your way to becoming a true influencer, then that’s what you want: You want anyone to be able to view your posts and follow you.

To ensure your profile is public:

Instagram

Open “Settings”, tap on “Privacy”, and make sure “Private account” is turned off.

TikTok

Open “Settings and privacy”, tap on “Privacy”, and make sure “Private account” is turned off.

2. Recognisable & searchable @username

Preferably, you should use your name or a nickname. After all, you want people searching for you to  easily find your profile. For example: dariagroza or dnp_agriculture.

3. Profile picture

This is the first thing people see when they visit your profile. It should be an easily recognisable photo of yourself, preferably showing your beautiful smile.

4. Attractive bio

Tell your audience who you are and what you do.

5. The latest trends

Both Instagram home and TikTok For You pages show trending videos and posts. See what works, be authentic, and create your own masterpiece.

6. High-quality photos & videos

Social media is a way of entertainment. People expect to see high quality photos and videos.

7. Regular stories

Use stories every day or when you have the chance to show off something interesting.

8. Regular posts

Unlike stories, you won’t need to post daily. Keep at least up to 2 posts every week, to keep your audience engaged.

9. Highlight your passions

You love music, food, or books? Show it on your Instagram Highlights. They’re a means to show your followers an insight into your life and who you are.

The post Creating your social media profile appeared first on FameUp.

A maioria das marcas parceiras da FameUp seleciona manualmente os influenciadores com quem colabora. A primeira coisa que verificam é o perfil FameUp daqueles que se candidatam a campanhas pagas. A segunda coisa é a sua atividade nas mídias sociais.

Dica #1: Use Seu Nome Completo

• Evite apelidos e diminutivos conhecidos apenas por amigos.
• Não use nomes sem sentido (ex.: Hgdhtrs) — eles não serão levados a sério por nenhuma marca.
• Se você já tem uma forte presença online, use o mesmo ID que no Instagram ou TikTok, para coerência e reconhecimento.

Dica #2: Adicione uma Ótima Foto de Perfil

• Escolha uma foto nítida, tipo retrato, onde você tenha uma expressão natural e amigável.
• Evite fotos pixelizadas, enquadramentos ruins ou imagens tiradas da internet.

Dica #3: Seja Realista

• Candidate-se apenas a colaborações pagas que você possa honrar.
• Leia atentamente os requisitos de cada marca e verifique sua disponibilidade antes de se candidatar.
• Once involved in a collaboration, finalize it. If you abandon it, your reliability rate decreases, you may lose your current level, and your price value can be reduced. Brands may hesitate to select you for future campaigns.
• Se você não tem tempo no momento, não se candidate. Escreva-nos no chat do aplicativo e comunique a data a partir da qual você estará disponível.

Dica #4: Seja Ativo no FameUp

• Monitore as notificações e convites no aplicativo.
• Candidate-se a colaborações pagas ou recuse aquelas que não são do seu interesse. É importante reagir aos convites — até mesmo uma recusa conta.
• Escolha um dos motivos disponíveis no aplicativo para explicar por que você não pode participar.
• Depois de publicar o conteúdo nas mídias sociais, associe a publicação à colaboração respectiva para que possa ser validada corretamente.

Dica #5: Seja Ativo nas Mídias Sociais

• Publique consistentemente durante os horários de pico de atividade.
• Use hashtags relevantes e mantenha a interação com o seu público.
• Responda aos comentários, inicie conversas e participe ativamente da sua comunidade digital.

Um perfil FameUp bem mantido reflete profissionalismo e confiabilidade. As marcas notam as diferenças, e um perfil limpo, consistente e ativo aumenta suas chances de ser escolhido para colaborações pagas.

The post How to set up your FameUp profile? appeared first on FameUp.

More than Getting It Done: Trust, Transparency, Ownership, Reliability

You’re most probably familiar with our feedback and star rating system. This season, we’re not just focusing on the number of stars featured on your local influencer profile. We’re interested in the details behind the stars. We’re interested in building trust, transparency, ownership and reliability.
We’re taking this super seriously and have established an internal system to make sure everyone’s efforts are properly rewarded. We wish to empower both local influencers and brands to reach their full potential. To honour this mission, we’re excited to announce that we’ve been working on a brand new system that will allow you to organically grow your local influencer profile and get increasingly more benefits, based on both the quality and the quantity of your collaborations.

Ok… but what’s in it for me, as a local influencer?

You might be new to influencer marketing, or you might already be familiar with what’s going on here. Nevertheless, here’s what you need to know: we’ve implemented local influencers engagement levels, each of them having certain benefits and requirements. Continue reading to learn more about this update.

User Engagement Levels & Benefits

New User

If you’re new to FameUp or to influencer marketing, congratulations on taking this step towards launching your social media revenue stream! As a new user, you’re probably wondering if you can do this, or if your audience will react positively when you recommend certain brands, products, or services. No need to worry! Everything will work out just fine, as long as you choose only those deals that suit your interests and passions and promote their products and services authentically. If you’re familiar with influencer marketing, you already know that both brands and your audience appreciate sincere and authentic reviews.

Pronto, o primeiro passo foi fácil, mas espere... vai ser ainda mais fácil! De agora em diante, o único caminho é para cima, e você se tornará um Usuário Estrela rapidamente, com mais benefícios se revelando. Verifique Usuário Estrela para ver o que vem a seguir para você!

Star User

Se você já é um Usuário Estrela, isso significa que não é mais novo no FameUp ou no marketing de influência. Você está ativo há algum tempo e sabe como as coisas funcionam. Você provou ser confiável e merecedor de confiança. É natural receber benefícios extras.

Isto já soa muito mais legal, não é? Além disso, chegar aqui não vai exigir muito tempo ou esforço.

Your journey doesn’t end here, there’s more coming right up! Continue reading to discover the next level perks.

Royal User

Way to go, you’re now a Royal user! Ain’t that cool? But you know what’s cooler? The be-ne-fits!

Como Usuário Royal, você poderá aumentar automaticamente seus preços, acessar mais colaborações pagas e sacar seu dinheiro mais rapidamente do que os Usuários Estrela ou Novos. Isso pode ficar ainda melhor? Sim, com certeza pode! Verifique o que você precisa para chegar ao nível máximo.

Verified User

Se você tem sido um usuário ativo do FameUp, alcançar o nível Verificado será bem fácil. Você desbloqueará a possibilidade de ter seus preços aumentados automaticamente ainda mais, terá acesso a mais colaborações pagas e poderá sacar seu dinheiro mais rapidamente do que antes.

How to make the most of this feature as a local influencer or a business?

Local Influencers
Businesses
Local Influencers

• Choose only the barters and paid collabs coming from businesses that suit your interests and passions to have the highest rate of audience success.
• Complete all accepted deals. If, for any reason, you’re unable to complete a deal, simply cancel it.
• Carefully read the instructions and make sure you want to join in that deal.
• Contact us in case you encounter any challenges.
• Be patient, your influencer profile will grow organically, in time. Just do a great job and everything will be just fine.
• Give us your feedback. It’s what makes us want be better day by day.

Businesses

• Rate the local influencers you’ve collaborated with and let other brands know how they performed.
• Be specific in the instructions and the message you want influencers to transmit about your business, product or service. Make sure you’re accurately describing your product or service.
• Keep an eye on our app and be responsive. Some users will contact you via app-chat and will wait for your reply.
• Carefully check the profiles of the influencers that apply to your barters or paid collabs and select only the ones that best fit your business.
• Establish right from the start what’s the objective for your barter or paid deal and use this objective to shape your influencer marketing collaborations.
• Choose wisely how many stories, posts or videos you want from the influencers (corelate it with the value and type of product/service and the number of followers you want the influencers to have).

Naturally, the highest your level, the better your chances to grab the coolest barters and be selected for paid collabs. It’s all about bringing out the best in everyone involved, either local influencers, or businesses! It’s all about making you think, or even say: “WOW.”

So in our commitment to making that a reality, we’re hoping you will make the best out of this new feature. And above all, we hope you’ll share your honest feedback. That way, we can act on it. Then we can deliver those WOWs we keep going on about.

Later edit: Barter deals have been temporarily discontinued starting August 1, 2022, and will be reintroduced after a series of considerable improvements.

The post App Updates – User Engagement Levels & Benefits appeared first on FameUp.

Influencer Marketing has been around for a while, becoming increasingly vital for brands all around the world, from large corporations, to medium and small family-owned businesses who can’t afford traditional advertising fees. Having a massive impact on the economy, it’s considered the next big thing – an authentic and impactful way for brands to connect with their target audience through people who are influential online.

Do you want to know how to make sure your influencer marketing campaign is a success? This is your lucky day! We’d never suggest copying some other brand’s influencer marketing campaign. However, just take a look at what others are doing, how simple and natural it is for them, and see if it could work for you too!

5 Examples of Influencer Marketing paid campaigns done right:

1. Lays Romania

Lays Romania worked with local influencers for their mission to spread millions of smiles by releasing specially designed bags featuring infectious smiles in support of a life-changing cause. For every purchase of the Lay’s specially designed bags, a donation was made to a Romanian NGO: Teach For Romania, I’Velo by Green Revolution, Asociația Adi Hădean or Let’s Do It, Romania!

The campaign aimed to get people talking about Lays, using the @lays_romania sticker link and the Instagram hashtag #daruiestezambete. The brand set specific quantitative and qualitative requirements in their influencer selection. These included: minimum 1000 followers, minimum 5% engagement levels, proven past performance, meeting authenticity requirements.

Ultimately, they selected and worked with over 2k local influencers for the campaign – each one creating at least one authentic Instagram story. The local influencers generated >4000 pieces of unique branded content, having an organic impact of almost 1 million and reaching a great community engagement of approx. 14%.

2. Muller Romania

Muller Romania recently launched their vegan product range and needed to raise awareness among millennials and Gen Z. To complete their marketing objectives, the brand integrated influencer marketing in the general strategy and the results were stellar.

The local influencers were enthusiastic about the new products and Muller’s collaboration proposal. The brand selected over 1200 local influencers from all over Romania to support their marketing efforts, each of them having to create a set of Instagram stories presenting the yummy vegan products. More than 2000 authentic Instagram stories were created, with an organic impact of over 300k.

3. Iulius Group

Iulius Group ran their influencer marketing campaigns with the main objective to increase traffic in their physical locations in Iasi, Cluj-Napoca and Suceava and generate authentic content about the holiday spirit in the shopping centers and the discounts offered by the selected shops.

The requirements were rather simple: minimum 3000 followers, minimum 5% engagement levels, proven past performance. All the influencers had to do was generate at least 1 story and tag the Instagram profiles of the Iulius Group shopping centers. They worked with 160 local content creators who generated more than 200 pieces of unique branded content, having an organic impact of 60k.

4. Neversea

Neversea Festival chose influencer marketing for their first lineup announcement of this year’s edition. They created a very simple brief, asking the influencers to create an Instagram story using the @neverseafestival filter and to tag the festival Insta profile, as well as a friend who they’d like to share the festival experience with.

Needless to say, many were the influencers who wanted to be part of the festival hype. Ultimately, the brand selected over 1100 Instagram users who, in total, had a potential community dimension of 500k and an organic impact of over 11%.

5. MOL Romania

When taking a road trip, all details make a great difference, including the coffee for the road. To promote their Fresh Corner, Mol Romania collaborated with 105 local influencers. They started by setting up the budget and creating the brief that asked for two Instagram photo or video stories with a Fresh Corner product of choice, with the #MOL, #FreshCorner, #EVOPlus hashtags and the @mol_romania profile tag.

The brand chose 236 local influencers to assist them in their marketing efforts. The content creators with a potential community dimension of approx. 800k posted more than 450 pieces of unique branded content that organically impacted over 70k Instagram users.

Now that you know how to use local influencers to promote your business with minimum investment compared to other online channels, don’t hesitate to let your content creators shine. With FameUp, you can easily and quickly find the right influencers, reach out to them at scale, manage your campaign or offer and see their performance, all-in-one.

The post Awesome Examples of Influencer Marketing Paid Campaigns appeared first on FameUp.

O primeiro mês deste ano demonstrou-nos que o marketing de influência local continuará a desfrutar de uma popularidade crescente entre as marcas locais. No entanto, se você é um dos poucos empreendedores que ainda hesita em aproveitar este novo mundo da publicidade, lembre-se de que o Dia dos Namorados representa uma excelente oportunidade para experimentar esta nova estratégia, pois é perfeitamente adequada para a promoção colaborativa através de influenciadores locais.

Quando você pensa no Dia dos Namorados, provavelmente pensa em flores, chocolate ou joias. Mas o Dia dos Namorados não é apenas para "pombinhos". Na verdade, muitas pessoas também compram presentes durante este período para pais, filhos, amigos e até mesmo animais de estimação. Portanto, mesmo que os produtos ou serviços que você oferece não tenham nada a ver com flores ou joias, você não precisa se preocupar. Estes não são os únicos produtos que vendem como água neste período.

To ensure your business is noticed by the future customers you desire, read our detailed guide below on how to promote your brand through local influencers and wholeheartedly enjoy your February sales.

Passo 1: Escolha Seu Produto e Faça com que Pareça Adorável

Seja você proprietário de um restaurante familiar, um café, uma adega, uma loja online, um salão de beleza, e a lista continua, as oportunidades para o seu negócio durante este período são literalmente infinitas. Tudo o que você precisa fazer é escolher os produtos ou serviços que melhor se adequam à estação e colaborar com influenciadores locais para “espalhar o amor.” De joias, vinho, chocolate, flores e lingerie, a eletrônicos, livros, vouchers ou reservas para serviços premium... praticamente qualquer coisa pode ser um presente adorável se for apresentada com sinceridade.

Passo 2: Crie o Briefing com Requisitos para Influenciadores Locais

Agora que você escolheu seu produto mais querido, é hora de decidir como deseja que ele seja promovido por influenciadores locais. Escolha suas plataformas de mídia social com base na demografia de seus clientes. Por exemplo, se a idade deles for entre 25-40 anos, influenciadores locais no Instagram farão sua mensagem chegar aos corações certos, enquanto os jovens com menos de 25 anos estão 90% apenas na plataforma TikTok.

Para resultados ótimos, também recomendamos que você especifique como deseja que os influenciadores transmitam sua mensagem – conteúdo de foto ou vídeo, publicações, stories ou Reels… você decide. Descreva o produto ou serviço que você oferece em detalhes, incluindo imagens e exemplos. Se você deseja que eles incluam algo específico em seus stories ou publicações, como um link para o seu website ou uma hashtag, certifique-se de mencionar este requisito no briefing também.

Se você precisa de ajuda ou quer saber mais sobre como criar um briefing eficaz para influenciadores locais, leia aqui.

Passo 3: Escolha os Influenciadores Locais que Promoverão seus Produtos ou Serviços

O briefing que acabamos de discutir o ajudará a encontrar os influenciadores locais perfeitos para promover o seu negócio. Depois de definir o briefing, você pode definir o número mínimo de seguidores para os influenciadores locais, sua localização, sexo, idade e interesses. Você pode selecionar entre aqueles que se candidatam à sua oferta ou campanha e ver os resultados das publicações ou stories onde seus produtos ou serviços são mencionados.

Agora que você sabe como usar influenciadores locais para promover seu negócio durante o Mês do Amor, não hesite em mostrar ao mundo seu lado romântico. Através do FameUp, você pode encontrar rápida e facilmente os influenciadores certos, contatá-los em escala, gerenciar campanhas pagas ou ofertas de barter e visualizar seu desempenho — tudo dentro de um único aplicativo.

The post The Power of Love and of Local Influencers appeared first on FameUp.

Yes, you got it right! Good news travel fast – TikTok collaborations are now available in FameUp!

One of the most downloaded apps in the world, there’s no denying TikTok is currently the king of social media, establishing itself as the perfect platform for consumers, creators, and brands alike and changing the world of consumer engagement. Even though TikTok is presented as something of a young person’s game, that couldn’t be further from the truth. Launched in 2018, it has rapidly been adopted by generation Z, followed shortly by millennials, therefore, if your business targets these demographics, TikTok is the place to be, with engagement and brand loyalty at an all-time high.

By riding the TikTok influencer marketing wave, your business could tap into a vast and still growing community of engaged consumers. Continue reading to discover why you should integrate TikTok influencer marketing into your strategy for 2022 and how to leverage it to your benefit and boost your brand’s visibility.

Why is TikTok great for influencer marketing?

TikTok is fun and creative. It brings the exciting opportunity to reach new audiences and work with talented creators and proves to be an essential marketing tool. Let’s see why.

1. TikTok is where your audience is

If your target demographic is under 25, it makes sense to focus your social media marketing efforts on TikTok. Moreover, with approximately 40% of millennials being active TikTok users, it’s definitely worth using this platform to promote your brand.

2. The organic reach is unprecedented

The right moment for joining the TikTok influencer marketing trend is right now. Being a relatively young app, it is still in its golden age of organic reach. Before it gets to the content saturation point that is inevitably going to happen (just as it happened for Facebook and Instagram), every brand’s marketing strategy should include TikTok as a platform. Get onboard and you’ll be rewarded for it.

3. You get your message across almost instantly

TikTok’s algorithm is so precise, it’s almost frightening. After just half an hour of scrolling through the app users are served tailored content based on their interests, no matter how niche. In other words, it shows you the exact type of content you want to see. This is fantastic news for brands! You can easily get your content being shown to the audience who actually wants to see it without having to spend time and money into audience data mapping.

4. You create an authentic connection with your audience

Influencers have grown in popularity on TikTok as a result of their ability to quickly and easily establish a genuine connection with those who follow them or watch their videos. People are more likely to trust someone with whom they feel connected. On TikTok, influencers can quickly build up trust, and their followers will be excited to see the brands and products they choose to promote.

5. Your message has ​higher chances to go viral

Unlike other social media, TikTok democratizes content in a fresh and unique way, by prioritising the content and not the popularity of the person posting this content. The number of followers does not directly affect what content shows us in the feed. What does this mean for your business? In short, your message has the potential of going viral, without being influenced by the size of the content creators’ audiences.

As a business owner or marketer, adding another social media network to your radar may seem daunting, but it’s definitely worth considering developing a TikTok plan for influencer marketing. With over 1 billion active users and engagement rates 5 times higher than other social platforms, TikTok has opened a new era where customers spend considerable time watching short and authentic videos. To get an advantage over your competitors, you need to spread your word, boost your brand engagement and increase the discoverability of your content with TikTok.

To do so, you can either manually look for your favourite influencers and reach out to them for collaboration offers, or you can think bigger and consider working with influencers at scale. Instead of working with only a few content creators, a large-scale collaboration presents the benefit of having tens, hundreds, even thousands of influencers promoting your brand simultaneously. Imagine the impact!

FameUp helps brands connect with tens of thousands of local influencers with interests ranging from Fashion and Beauty, to Sports and many others, who already use and love their products or services. Join our community to unlock instant branded content from creative and influential TikTok users and promote your business efficiently with minimum costs.

The post TikTok Is Here! 5 Reasons to Include TikTok Influencers In Your Marketing appeared first on FameUp.

Interesting, right? However, reality is not always as glamorous as it seems. And like everything in life, local influencer success does not come easy. You need to be patient, determined, and invest significant time in this endeavour. But no need to worry, even the biggest influencers started from scratch. You can do it too!

High quality content and consistent Instagram activity are the ground rules for building a strong and engaged audience. But keep in mind you’ll have to compete with other influencers to get the attention of your existing and future followers. We put together a few tips on how to create quality content, read aqui to learn more.

#1: Know your audience to increase engagement

To be honest, brands don’t really care about how large your audience is. Even though that’s important, what they care more about is how engaged are your followers. Maintaining an active audience should be your top priority in order to secure brand partnerships. Find out what they like, see when they are active on Instagram, make it easy for them to like, comment and share. How do you get all this info? Easy, just switch to a creator account. Read below to find out how.

#2: Switch to Instagram creator profile

If you want to be a successful local influencer, you first need to measure your success. A creator account is the best solution for you, since it offers advanced insights that allow you to offer complete reports to the brands that you are promoting. If you’re still using a personal profile, we strongly recommend you switch to a creator account right away.

It takes less than a minute to switch from your personal profile to a creator account and get more insight of your online presence, understand your audience, and manage your content.

The post 3 Pro Tips for Instagram Influencers appeared first on FameUp.

If you are a small business owner, a marketer working for a large corporation or agency, or even a freelancer who wants to share their passion, news, and offers with their audience, influencer marketing is a must when it comes to increasing your brand awareness and gaining new customers.
The ways you can use social media influencers are plenty, that’s why we put together this article to inspire you and help you set up your best Christmas campaign yet.

Before going into specific examples, let’s go over the two most important steps in planning your influencer campaign.

1. Understanding your audience

First and foremost, you need to know your audience. Are your customers men or women? Where do they live? What do they like? What do they want to see? Think demographics, interests, and behaviors to make sure your campaign is tailored to your audience.

2. Defining the goals of your campaign

Decide what you want your campaign to achieve. Do you want to increase your sales? Do you want to raise awareness for your brand? Whatever your goal is, you should define it early on and plan on it.

Ready for influencer campaign examples? Let’s take a look!

Beauty & Fashion

You guessed right – if your brand or products fall into the beauty industry, then collaborating with beauty influencers is the right way to go for your Christmas campaigns. As far as the content is concerned, think short videos, Instagram reels, posts and stories. A thing of beauty is a joy forever; invite influencers to  showcase real products or services and allow your audience to see them being used in real time to get a true sense of their qualities. Just imagine choosing your favourite influencers out of more than 100.000 FameUppers and working with your favourite ones to promote your products with Christmas related lifestyle shots.

Lifestyle, Fitness, Health

Working with lifestyle influencers opens multiple possibilities, from the classic Instagram post, to reels and videos. Show off your brand and invite influencers to promote your services. Or better yet, have a few of them visiting your business and trying out all you have to offer. Think about how you’re helping your customers during this holiday season, whether they want to exercise more, lose some weight, eat healthier, or switch to a jollier lifestyle overall. This is a great time to give back so you should consider offering a few products or services for free and drive more brand awareness, engagement and sales. Isn’t that what you really want for Christmas?

Horta

If you’re into hospitality and food service, consider these tips to amplify your brand’s reach and increase awareness. If you’re a brand new business, throw a grand opening and invite a few influencers to create buzz around your event. You can even do a “behind the scenes” sneak-peak and show off your chef preparing your tastiest dish. Offer complimentary meals or accommodation packs and let your food or services speak for themselves. Are you open on Christmas and New Year’s? Spread the word through FameUppers and start taking reservations.

Online shops

Christmas is all about gifts; the more gifts, the merrier. In case you haven’t already, you should consider getting some gift sets ready, offering free shipping, discounts, or even giveaways. If there are any particular products that you’re promoting this time of the year, why not try an unboxing campaign? Get the products list ready, wrap them up nicely and let FameUp help you out and reach the right carollers.

A clear understanding of what you want to achieve from your influencer marketing Christmas campaigns will ensure more successful collaborations. Read aqui to learn about the benefits and must-haves of any influencer marketing campaign.

We’re hoping you found the above tips and examples useful. Whether you’re going with a Christmas giveaway, a photo contest, or even a collaboration with local influencers, make sure to also keep our guide on how to create a campaign brief in mind.

Merry marketing to you all!

The post Christmas Influencer Campaigns Pro Tips and Examples appeared first on FameUp.

‘Tis the season! The busiest yet most profitable time of the year is here. Brands of all sizes are investing in strategies that provide better ROI for their Christmas campaigns. Most probably, so are you.
You know that the biggest advertising challenge during this extremely busy season is to capture the attention of your consumers. It’s no secret – people are getting better and better at ignoring ads. So what do you do? How do you make sure you reach the right people? Here’s a thought: how about advertising with them, instead of advertising at them.
Let’s see why!

Benefits of influencer campaigns:

1. Integrity, proof and authenticity
Influencers build strong relationships with their followers. Their audience trusts them, shares their opinions and beliefs, and respects their recommendations. Consumers always lean towards trusting people closer to home that are more genuine and relatable. As a matter of fact, the percentage of young people who prefer connecting to influencers over traditional celebrities is 70%. It’s precisely this feeling of integrity and authenticity that creates trust, which is fundamental for impactful marketing campaigns.

2. Cost efficiency
Not only are influencers marketing campaigns more relatable and feel more natural, they are also cost efficient. Let’s go back a bit to the established audiences that influencers have on social media. Why spend extra money just to test and find your market? Maximize your reach and cut down your costs this Christmas with the help of local influencers. Remember, you’re not just selling people a product or a service. You’re selling an experience, a feeling. And feelings are priceless.

3. Easily accessible
Digital and social media outsmart print or TV advertising. Not only in what audience targeting is concerned, but they’re also way cheaper. But what do you do with the big chunk of internet users that rely on ad-blocking plug-ins? Doesn’t that make digital advertising redundant? Influencer marketing is the far more reasonable option, especially this busy time of the year. Communicate your Xmas offers straight to your market with the help of tens of thousands of local influencers.

Now that we went over why you should integrate influencer marketing in your Christmas campaigns, let’s see how you should do it.

The four commandments of setting up a successful influencer marketing campaign

Knowing exactly what you want to obtain is vital to launching a great influencer Christmas campaign. In short, that’s your key. But that depends on four major factors:

• What do you want to promote?

Think about what you want your market to know. Do you want them to learn about your Christmas gift sets or offers? Do you want your potential customers to notice your brand? Take a couple of minutes to write this down. It will help you later on.

• Who do you want to target?

Increase the level of trust people have in your brand by working with influencers who are already in your market’s area of interest.

• How large is your budget?

The answer to the budget question is always the same – the bigger your budget, the bigger the number of influencers you’ll be able to work with, and the wider the audience you can reach.

• How many influencers are you planning to work with?

This question goes hand in hand with the previous one. Start by defining your reach goal and keep in mind that if your budget allows you to collaborate with multiple influencers, you will be able to reach a bigger audience.

A clear understanding of what you want to achieve from your influencer marketing Christmas campaigns will ensure more successful collaborations. We’ve listed a few examples and pro tips for influencer marketing across the most popular industries. Read aqui to learn more.

Finding the right influencers and developing the right campaign brief might seem time consuming, especially if you want to do it yourself. But with our expertise in influencer marketing strategies and campaigns, we’re here to help you find the perfect ambassadors for your brand and create a foolproof brief in no time.

Merry influencer marketing to you all!

The post Why is Influencer Marketing the Spice of Christmas Campaigns? appeared first on FameUp.

Você preparou sua campanha de Black Friday? Se sim, use o FameUp para amplificar sua mensagem instantânea através de influenciadores locais. Se não, saiba que não é tarde demais! Por quê? Porque configurar uma campanha paga no FameUp leva menos de 5 minutos.

See below how you can use local influencers to promote your Black Friday campaign.

Black Friday has become a real phenomenon globally, breaking new sales records every year. In many cases, it is no longer a one-day campaign, but a campaign for longer periods (even a month).

And… as most brands (whether local, national or international) are trying to take advantage of the opportunity offered by this period, there can be a lot of “noise” in the online communication. (including social media networks).

One way to differentiate yourself in comms is to use local influencers, their messages being usually perceived in a more positive way than “classic” paid campaigns (like Facebook and Instagram Ads, Google Adwords etc.).

How can you promote your business using local influencers in FameUp?

1. Provide discount codes to local influencers to promote to their own audiences. Specify if there are any conditions for the codes to be used. (only for specific products?, a minimum order? etc.)

2. Request the insertion of a link sticker in the stories created by the local influencers to generate more web traffic. Use tracking links to follow the journey of your website’s visitors.

3. Place key awareness messages that local influencers can pass on. Correlate these messages to your brand values.

4. If you have a physical location (store, showroom etc.), you can ask local influencers to visit you and create content directly on the spot.

Check this article to find out how you can create a paid campaign with thousands of local influencers in a matter of minutes.

Later edit: Barter deals have been temporarily discontinued starting August 1, 2022, and will be reintroduced after a series of considerable improvements.

The post For Black Friday, make your brand stand out with influencer marketing appeared first on FameUp.

Using the new Instagram feature:
the LINK sticker

Maybe you’ve already found out … but we really wanted to let you know about a very useful news from Instagram. Recently, a feature was launched that allows all Instagram users to insert a LINK sticker in stories, regardless of the number of followers.

Previously, the ability of inserting a link in a story was only available for users with over 10k followers, using the “Swipe Up” functionality.

How does it help you promote your brand?

First of all, by inserting a link in a story you have the possibility to generate traffic to your website (obviously), without being limited to collaborations with influencers who have over 10,000 followers on Instagram.

And here are a number of advantages:

1. If you use tracking links, you can track the traffic to your website through platforms such as Google Analytics or Mixpanel.

2. The sticker can be placed anywhere in the story, without interfering with the design of the story. It will certainly not be necessary to enter the text: Swipe up

3. It also allows the interaction with those who view that story, through replies and reactions, which can lead to better engagement.

4. In FameUp, you can find thousands of local influencers with prices below 2 EURO per story. You will now have the opportunity to ask them to enter a direct link to your website.

In conclusion, your Instagram campaigns will no longer have to be limited to awareness goals. With paid campaign functionality in FameUp, you can increase your website traffic quickly and easily. You only need to specify in your brief the link that local influencers should introduce in their story.

The post Using the new Instagram feature: the LINK sticker appeared first on FameUp.

Micro Influencers are the FUTURE of your brand. Starting today.

Ultimamente, o ambiente online tem sido inundado por milhões de usuários com um forte desejo de over-sharing (compartilhamento excessivo). Estamos falando daqueles usuários comuns de mídias sociais – que publicam fotos e stories como todos nós. Eles provavelmente têm menos de 5.000 seguidores e, quase certamente, não se veem como influenciadores.

But when they posts, the attention is got. When they speak, the ears are pricked. Their audience is attentive, faithful and willing to follow their suggestions. Thus, their accounts hold the power to sell your products.

É por isso que você deve mudar seu foco para os micro-influenciadores o mais rápido possível. Especialmente agora que o período da pandemia preparou totalmente o terreno para isso.

You save money

These influencers already feel motivated to post whatever they do throughout the day or what they’re passionate about. So all the more they will really appreciate the offer of working together and are more flexible when negotiating. In fact, there will be no negotiations needed within the FameUp mechanism.

You get a better return on investment

Research recently launched by Altimeter Group concluded that only 32% of consumers follow macro-influencers, compared to 70% who say they are influenced online by family members, friends or acquaintances.

Micro-influencers have a smaller audience, allowing them to respond to more comments received and create deeper connections with their followers. Also, their recommendations are more authentic.

They attract 60% more attention than the mega-popular ones, and their followers feel appreciated, involved and part of the community.

É um processo muito mais fácil

O fato de serem pessoas comuns, sem muitos caprichos, torna-os mais acessíveis. Há menos dramas, e postar nas redes sociais faz parte da vida deles — não é uma atividade impulsionada pelo dinheiro.

More chances to speak the language of your brand

When working with larger influencers, it takes more time and energy to collaborate and fit your message around their audience. You lose some control.

Smaller influencers are more like ambassadors. They are happy to spread your message positively, without too many changes. They like your brand and want to shout about it to their friends, without restraint or arrogance.

You can reach a niche audience

These ambassadors often focus on more niche topics than on mainstream ones. They share things that reflect their personality and have followers with the same opinions. This allows you to work with people who have a real passion for a subject that fits perfectly with your brand.

You can work with several at the same time

Because they are more affordable in terms of cost, you can work with several influencers at the same time. This invariably increases coverage and allows your brand to reach many more audience segments with a single bid roll.

You save time

Sem várias reuniões, briefings, propostas ou dores de cabeça, você pode ser promovido em um estilo orgânico, bruto e definido, na linguagem dos usuários, por vários influenciadores ao mesmo tempo. E cada um tem sua própria audiência, aquela que realmente os escuta.

You already have an application that connects you directly to influencers

Chama-se FameUP e é um mecanismo simples e ótimo de conexão direta entre marcas e influenciadores locais. Tudo está ao seu alcance, verificado e simplificado para falar com o máximo de clientes possível, na língua deles, através do Instagram, sem que você precise dizer uma palavra.

Marcas como Body Line, ESX, Cafeneaua Piața Unirii e HealthU já se juntaram à comunidade FameUP e não estão mais perdendo seu tempo online em vão.

Create a business account on FameUp within 5 minutes today and increase your brand and popularity as quick as you can press a LIKE.

The post Micro Influencers are the FUTURE of your brand. Starting today. appeared first on FameUp.

Live life for FREE with at least 500 followers on Instagram

Every morning you check your phone and go online.

Every night before bed, you check some more.

You put your heart on your wall. But more often than that, your breakfast.

And when you feel like it, you confess the location.

You spend a lot of time on social media. But what do you get in return? And for who does the time you offer matter?

Most smartphones even tell you the number of hours you spend online every day. Sometimes that number scares you.

Que tal…?

But what if it actually represented the amount of hours you worked and you could gain daily for doing what you already do?

What if you could eat for free in your favorite restaurants, get gym memberships, go to the cinema, spa, hairdresser, your dream festival or even travel through Europe?

And all this just for posting on Instagram, with good taste and personality.

What would it be like to live life for free, doing nothing extra?

Caso você não soubesse... ser um influenciador ou mesmo um micro-influenciador (o que significa ter pelo menos 500 seguidores no Instagram) já está se tornando um trabalho em si.

A job that doesn’t involve interviews or tests, but only installing a smart app. Which goes by the name of: FameUP.

Are you in?

Social media has grown even bigger lately and pours into waterfalls of stories and hashtags.

The truth is that, as superficial as it may seem, many souls have shaped or regained their self-confidence online lately, after realizing they have a voice, they represent a special niche of their own, they have something to say and can inspire through their life stories.

They also realized you can start over when everything seems lost, senseless and boring, and you can go out for a coffee and just enjoy your own company, if you post a cool story and someone somewhere sees you, listens to you and feels inspired and motivated. Makes you feel seen, heard and meaningful.

There is no doubt that if there was no social media and no Insta stories in these home isolation times, the situation would have been extremely gloomy, much more dramatic and that here, now, in this pandemic, millions of new voices and influencers have been born and arose from the most unexpected shy and introverted souls.

So, all you have to do now is make your online time finally count.

The post Live life for FREE with at least 500 followers on Instagram appeared first on FameUp.

Mas talvez em um certo momento da sua vida você queira algo mais... como seria ser pago por tudo isso? O principal problema é que você não tem ideia de como começar e qual seria o primeiro passo para alcançar seus objetivos. Como o começo pode ser o mais difícil, estamos aqui para dizer que o ponto de partida está bem na sua loja de aplicativos: chama-se FameUp e foi criado exatamente para facilitar o relacionamento entre criadores de conteúdo e as marcas que querem começar a usar o marketing de influência para se promover.

First step towards your online career

Download the app, create an influencer account and you’ve already done the first step. You are now in the right place: an app where everybody comes with a certain purpose: to promote brands or to find someone to promote for them. If you were thinking about starting to send emails, looking for companies to send your offer for a colaboration and then waiting until you finally receive an answer think no more: FameUp does all of these for you on in a single app. Moreover you have the certainty that these brands actually want to work with you. Otherwise you risk wasting time and energy with searching for companies which don’t even have the intention to colaborate with influencers.

Instant connection

You can connect with a brand in a few seconds and then you have free access to their offers. The most important thing is to choose the ones you believe in the most, so your messages would be more authentic and credible for your audience. Don’t choose only for the material aspect, but build yourself a personal brand, based on values which represent you and from which you should not deviate. This way you will also make it easier for yourself to select projects you want to work for in your online career. It’s not even that you can select the offers, but you can also receive invitations from brands. This way you will make yourself more visible as a content creator after that it’s a matter of time until you can go to the next level.

Become a better version of you

Another advantage is that you have the opportunity to analyse the brands’ offers and see what conditions you should respect in order to have a collaboration with them. Practically, you get the answer to one question you always had: how can I start working with a certain brand?

After you learn about the expectations you can start improving your Instagram profile and content to match the main objective. The best way of self development is to set a specific goal which motivates you. Moreover the app save you the trouble of hunting brands, so you can focus on something you love: creating high quality content. The app’s selection and acceptance of profiles itself is a way of evaluating your level and compare it with others. For example you need a minimum of 500 followers and a good engagement rate. So always post content that make people interact with it! Instagram is basically a social network so be communicative and start a conversations as often as possible.

You monetize your work

Certainly, beyond the satisfaction of interacting with your audience public and the energy you receive from them when your work is appreciated,the financial benefits are also important. After all, that’s your main motivation to make a step further and transform this activity in a job. The new updates of the app give you the possibility to monetize your work and to set your own prices for creating a story or an Instagram post. That’s how you can manage your own budgets and advance as collaborations become more complex. It’s like moving from a level to another, having the great opportunity to feel how you grow.

Sounds pretty nice, doesn’t it?

You receive feedback

At the end of the colaboration you have the opportunity to receive direct feedback and to get a review. Deliver high quality content for the brands. They will be satisfied by working with you and you will receive a good rating. This will help you in your influencer business and will maximize the chances of receiving more offers. Obviously nobody would like to work with an influencer with a low score. So this is like your business card in the app, which speaks about your professionalism and the way you treat business partnerships.

What do you say? Do you feel like taking things to another level? If we were to give you some tips&tricks from famous influencers, what you really need in order to succeed is authenticity, patience, perseverance, seriousness and consistency.

Download the FameUp app and, with an influencer account, you can start having your own contracts with the local Brands and, finally, live your dream!

The post Dear influencer, the first step is NOT always the hardest appeared first on FameUp.