Te-ai \u00eentrebat vreodat\u0103 care sunt genera\u021biile de creatori de con\u021binut potrivite brandului t\u0103u? Dar mai ales, ce \u00eei caracterizeaz\u0103, care sunt interesele \u0219i punctele forte ale acestora, \u00een social media?<\/p>\n
\u0218tim c\u0103 fiecare dintre ace\u0219tia este diferit, \u00eens\u0103, \u00een calitate de brand, o mai bun\u0103 cunoa\u0219tere a genera\u021biilor din zilele noastre, este fundamental\u0103 pentru succesul proiectului.<\/p>\n
Comportamentul, atitudinea \u0219i principiile de via\u021b\u0103 difer\u0103 de la o genera\u021bie, la alta. Tocmai de aceea, dac\u0103 brandul cunoa\u0219te caracteristicile acestora, proiectul are deja o bil\u0103 alb\u0103. A cunoa\u0219te \u00een profunzime un creator de con\u021binut este un proces de lung\u0103 durat\u0103, dar ceea ce v\u0103 putem garanta este c\u0103 vei r\u0103m\u00e2ne pl\u0103cut surprins de efervescen\u021ba, optimismul, capacit\u0103\u021bile mentale \u0219i curiozitatea acestor genera\u021bii.<\/p>\n
Vom lua fiecare genera\u021bie \u00een parte pentru a observa care sunt aspectele care conteaz\u0103, pentru brand.<\/p>\n
\ud83d\udde3Genera\u021bia X: circa 1965 - 1980: cu v\u00e2rsta \u00eentre 43-58 de ani<\/b><\/p>\n
Genera\u021bia X, de\u0219i a fost crescut crescut\u0103 \u00een umbra genera\u021biei Baby Boomers, s-a ridicat singur\u0103 \u0219i a \u00eenceput s\u0103 \u00ee\u0219i dezvolte, \u00eencet, \u00eencet, capacit\u0103\u021bile digitale. Twenty-somethings este, f\u0103r\u0103 \u00eendoial\u0103, cea mai bine educat\u0103 genera\u021bie, 29% dintre ace\u0219tia ob\u021bin\u00e2nd diploma de licen\u021b\u0103 sau o diplom\u0103 superioar\u0103, acest lucru demonstr\u00e2nd faptul c\u0103 sunt interesa\u021bi s\u0103 studieze \u0219i s\u0103 \u00eenve\u021be lucruri noi.<\/p>\n
De\u0219i noile tehnologii sunt, adesea, complicate pentru ei, dau dovad\u0103 de o puternic\u0103 adaptabilitate \u0219i perseveren\u021b\u0103, inspir\u00e2nd prin spiritul lor antreprenorial, chiar \u0219i \u00een mediul online.\nDe asemenea, ei tind s\u0103 se comporte exemplar \u00een social media, atunci c\u00e2nd sunt \u00eentr-o colaborare, evit\u00e2nd gre\u0219elile sau comportamentele neadecvate, \u0219i d\u00e2nd dovad\u0103 de loialitate fa\u021b\u0103 de proiectele lor. Nici feedback-urile critice nu \u00eei sperie, fiind mereu \u00een c\u0103utare de noi oportunit\u0103\u021bi de dezvoltare personal\u0103 \u0219i cre\u0219tere financiar\u0103.<\/p>\n
\ud83d\ude4b\u200d\u2640\ufe0f \ud83d\ude4bGenera\u021bia Y: circa 1981 - 1997: cu v\u00e2rsta cuprins\u0103 \u00eentre 27-42 de ani<\/b><\/p>\n
Millennials, au prin natur\u0103, capacit\u0103\u021bi digitale \u0219i tehnologice. Cerin\u021bele brandurilor nu \u00eei sperie, ci dimpotriv\u0103, \u00eei determin\u0103 s\u0103 fie \u0219i mai ambi\u021bio\u0219i, d\u00e2nd dovad\u0103 de abilit\u0103\u021bi de multitasking, at\u00e2t \u00een online, c\u00e2t \u0219i \u00een offline. Sunt familiari cu studiul, munca \u0219i socializarea, dar sunt \u0219i ner\u0103bd\u0103tori s\u0103 ob\u021bin\u0103, rapid, tot ceea ce \u00ee\u0219i doresc. Deoarece Internetul le este prieten, \u00eel utilizeaz\u0103 adesea \u00een beneficiul lor, cresc\u00e2ndu-\u0219i stima de sine, dar \u0219i respectul celorlal\u021bi.<\/p>\n
Sunt caracteriza\u021bi prin optimism, curiozitate \u0219i autoexprimare, iar acest lucru \u00eei determin\u0103 s\u0103 fie autonomi, s\u0103 caute proiecte inedite, provocatoare.\nDac\u0103 brandurile au pus ochii pe creatorii de con\u021binut din genera\u021bia Y, au prins jackpotul. Ace\u0219tia cunosc extrem de bine mediul online \u0219i g\u0103sesc mereu o cale de a duce proiectul la bun sf\u00e2r\u0219it, prin prisma originalit\u0103\u021bii \u0219i laturii lor creative.<\/p>\n
\ud83d\udc83\ud83d\udd74Genera\u021bia Z: circa 1995 - 2012: cu v\u00e2rsta \u00eentre 11-28 de ani<\/b><\/p>\n
Li se mai spune \u0219i \u201eGoogle Generation\u201d sau ,,Genera\u021bia Internet\u201d, deoarece ei sunt cei care s-au n\u0103scut \u00een era digital\u0103 \u0219i navigheaz\u0103 firesc, f\u0103r\u0103 ghidaj, \u00eenc\u0103 din pruncie. Putem spune c\u0103 sunt consumatori fideli de social media, loc \u00een care comunicarea poate fi chiar exclusiv\u0103, pentru ei. Ace\u0219tia \u00ee\u0219i dezvolt\u0103 abilit\u0103\u021bile prin prisma unei perspective globale, a dezvolt\u0103rii \u0219i a libert\u0103\u021bii \u00een societate, care le permite s\u0103 se exprime \u00een social media \u00eentr-un mod unic, poate chiar nonconformist.<\/p>\n
Creatorii de con\u021binut din genera\u021bia Z sunt plini de sclipire, optimism, creativitate, curiozitate, dar \u0219i competitivitate, se pot adapta u\u0219or, \u00eens\u0103 au nevoie de un mediu de dezvoltare care s\u0103 le inspire \u00eencredere. \nPun accent \u0219i sunt dedica\u021bi activit\u0103\u021bii lor din social media, tocmai de aceea, brandurile pot fi sigure c\u0103 alegerea creatorilor de con\u021binut din genera\u021bia Z, este una potrivit\u0103, care va avea rezultate.<\/p>\n
La FameUp ne baz\u0103m, \u00een primul r\u00e2nd, pe specificul fiec\u0103rei persoane - ceea ce \u00eel\/o face special\/\u0103 , \u00eens\u0103 vrem s\u0103 venim c\u0103tre branduri cu informa\u021bii importante, de\u0219i generale, de care pot \u021bine cont atunci c\u00e2nd aleg categoria de v\u00e2rst\u0103 a influencerilor, pentru proiectele lor.<\/p>\n
Dac\u0103 vrei s\u0103 afli mai multe despre asta, iat\u0103 un tabel cu toate genera\u021biile, pe categorii de v\u00e2rst\u0103:<\/p>\n
| Genera\u021bii<\/b><\/td>\n | Perioad\u0103<\/b><\/td>\n | V\u00e2rsta \u00een 2023<\/b><\/td>\n<\/tr>\n| Silent Generation<\/td>\n | 1928 – 1945<\/td>\n | 78 \u2013 95 ani<\/td>\n<\/tr>\n | Baby – Boomers<\/td>\n | 1946 – 1964<\/td>\n | 75 - 59 ani<\/td>\n<\/tr>\n | Genera\u021bia X<\/td>\n | 1965 – 1980<\/td>\n | 58 - 43 ani<\/td>\n<\/tr>\n | Genera\u021bia Y (Millennials)<\/td>\n | 1981 – 1997<\/td>\n | 42 - 27 ani<\/td>\n<\/tr>\n | Genera\u021bia Z<\/td>\n | 1995 – 2012<\/td>\n | 28 - 11 ani<\/td>\n<\/tr>\n | Genera\u021bia Alpha<\/td>\n | 2013 - prezent<\/td>\n | 10 ani<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n | Care este genera\u021bia care se pliaz\u0103 valorilor, atitudinilor \u0219i comportamentului brandului t\u0103u \u00een social media?<\/p>\n
Did you ever wonder which content creator generations are right for your brand? But most importantly, what characterizes them, what are their interests and strengths in social media? We know that each of them is different, but as a brand, a better understanding of the generations is fundamental for the project’s success. Behavior, attitude, and […]<\/p>","protected":false},"author":1,"featured_media":6718,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tag_line":"How are Gen X, Gen Y, and Gen Z on Social Media?","country-code":["DE","RO","ES","US"],"footnotes":""},"categories":[36,22,35],"tags":[],"class_list":["post-6716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fameup-academy-for-influencers","category-article","category-for-influencers"],"_links":{"self":[{"href":"https:\/\/fameup.com\/ro\/wp-json\/wp\/v2\/posts\/6716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fameup.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fameup.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fameup.com\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fameup.com\/ro\/wp-json\/wp\/v2\/comments?post=6716"}],"version-history":[{"count":0,"href":"https:\/\/fameup.com\/ro\/wp-json\/wp\/v2\/posts\/6716\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fameup.com\/ro\/wp-json\/wp\/v2\/media\/6718"}],"wp:attachment":[{"href":"https:\/\/fameup.com\/ro\/wp-json\/wp\/v2\/media?parent=6716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fameup.com\/ro\/wp-json\/wp\/v2\/categories?post=6716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fameup.com\/ro\/wp-json\/wp\/v2\/tags?post=6716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} |