{"id":3021,"date":"2022-02-17T12:02:12","date_gmt":"2022-02-17T12:02:12","guid":{"rendered":"https:\/\/fameup.net\/?p=3021"},"modified":"2025-10-14T14:12:30","modified_gmt":"2025-10-14T11:12:30","slug":"killer-examples-of-influencer-marketing-paid-campaigns","status":"publish","type":"post","link":"https:\/\/fameup.com\/ro\/killer-examples-of-influencer-marketing-paid-campaigns\/","title":{"rendered":"5 exemple de campanii reu\u0219ite de Influencer Marketing"},"content":{"rendered":"

5 exemple de campanii reu\u0219ite de Influencer Marketing<\/h2>\n

Influencer marketing exist\u0103 de ceva vreme, devenind din ce \u00een ce mai vital pentru m\u0103rcile din \u00eentreaga lume, de la mari corpora\u021bii, p\u00e2n\u0103 la business-uri de familie mici \u0219i mijlocii. Av\u00e2nd un impact masiv asupra economiei, este considerat \u201cthe next big thing\u201d - o modalitate autentic\u0103 \u0219i de impact prin care m\u0103rcile se conecteaz\u0103 cu publicul \u021bint\u0103 prin intermediul influencerilor locali.<\/p>\n

Vrei s\u0103 \u0219tii cum s\u0103 te asiguri c\u0103 campania ta de influencer marketing va fi un succes? Nimic mai simplu! Cu toate c\u0103 nu \u00ee\u021bi recomand\u0103m s\u0103 copii campaniile altor branduri, te invit\u0103m s\u0103 arunci o privire la ceea ce fac al\u021bii, c\u00e2t de simplu \u0219i natural este pentru ei \u0219i s\u0103 vezi dac\u0103 modul \u00een care au procedat top 5 branduri na\u021bionale ar putea func\u021biona \u0219i pentru tine!<\/p>\n

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5 exemple de campanii reu\u0219ite de Influencer Marketing:<\/b><\/p>\n

1. Lays Romania<\/strong><\/p>\n

Lays Rom\u00e2nia a lucrat cu influenceri locali care i-au sus\u021binut \u00een misiunea de a r\u0103sp\u00e2ndi milioane de z\u00e2mbete prin lansarea de ambalaje special concepute, cu z\u00e2mbete contagioase, \u00een sprijinul unei cauze care schimb\u0103 via\u021ba. Pentru fiecare pung\u0103 de chips-uri cump\u0103rate, Lays a fost f\u0103cut\u0103 o dona\u021bie c\u0103tre un ONG rom\u00e2nesc la alegere: Teach For Romania, I\u2019Velo by Green Revolution, Asocia\u021bia Adi H\u0103dean sau Let\u2019s Do It, Romania!<\/p>\n

Campania a propus influencerilor locali s\u0103 vorbeasc\u0103 despre Lays, folosind link-ul de sticker @lays_romania \u0219i hashtag-ul Instagram #daruiestezambete. Brandul a stabilit cerin\u021be cantitative \u0219i calitative specifice \u00een selec\u021bia influencerilor. Acestea au inclus: minim 1000 de urm\u0103ritori, niveluri de implicare de minim 5%, performan\u021be trecute dovedite \u0219i \u00eendeplinirea cerin\u021belor de autenticitate.<\/p>\n

\u00cen cele din urm\u0103, Lays Romania a selectat \u0219i a lucrat cu peste 2.000 de influenceri locali, fiecare cre\u00e2nd cel pu\u021bin un Instagram story autentic. Influencerii locali au generat >4000 de piese de con\u021binut unic de marc\u0103, av\u00e2nd un impact organic de aproape 1 milion \u0219i ating\u00e2nd un community de cca. 14%.<\/p>\n

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2. Muller\u00a0Romania
\n<\/strong><\/p>\n

Muller Rom\u00e2nia a lansat recent noua gam\u0103 de produse vegane \u0219i avea nevoie s\u0103 creasc\u0103 gradul de con\u0219tientizare \u00een r\u00e2ndul millenialilor \u0219i al genera\u021biei Z. Pentru a-\u0219i \u00eendeplini obiectivele de marketing, brandul a integrat marketingul de influen\u021b\u0103 \u00een strategia general\u0103, iar rezultatele au fost stelare.<\/p>\n

Influencerii locali au fost entuziasma\u021bi de noile produse \u0219i de propunerea de colaborare a lui Muller. Brandul a selectat peste 1200 de influenceri locali din toat\u0103 Rom\u00e2nia, fiecare dintre ace\u0219tia trebuind s\u0103 creeze un set de Instagram stories care s\u0103 prezinte delicioasele produse vegane. Au fost create peste 2000 de pove\u0219ti autentice, cu un impact organic de peste 300.000 persoane.<\/p>\n

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3. Iulius Group<\/strong><\/p>\n

Iulius Group a derulat mai multe campanii de influencer marketing cu obiectivul principal de a cre\u0219te traficul \u00een loca\u021biile fizice din Ia\u0219i, Cluj-Napoca \u0219i Suceava \u0219i de a genera con\u021binut autentic despre spiritul s\u0103rb\u0103torilor din centrele comerciale \u0219i reducerile oferite de magazinele selectate.<\/p>\n

Cerin\u021bele au fost simple \u0219i clare: minim 3000 de urm\u0103ritori, niveluri de implicare de minim 5%, performan\u021be trecute dovedite. Tot ce trebuia s\u0103 fac\u0103 influencerii a fost s\u0103 genereze cel pu\u021bin 1 Instagram story \u0219i s\u0103 eticheteze profilurile de Instagram ale centrelor comerciale Iulius Group. Iulius Group a lucrat cu 160 de influenceri locali care au generat peste 200 de piese de con\u021binut unic de marc\u0103, av\u00e2nd un impact organic de 60.000 persoane.<\/p>\n

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4. Neversea<\/strong><\/p>\n

Festivalul Neversea a ales s\u0103 lucreze cu influenceri locali pentru promovarea primului lor anun\u021b de arti\u0219ti care vor fi prezen\u021bi \u00een acest an. Au creat un brief foarte simplu, cer\u00e2nd influencerilor s\u0103 creeze o poveste Instagram folosind filtrul @neverseafestival \u0219i s\u0103 eticheteze profilul Insta al festivalului, precum \u0219i un prieten cu care ar vrea s\u0103 mearg\u0103 \u00eempreun\u0103 la festival.<\/p>\n

Fire\u0219te, nu pu\u021bini au fost cei care \u0219i-au dorit s\u0103 fac\u0103 parte din hype-ul festivalului. \u00cen cele din urm\u0103, brandul a selectat peste 1100 de influenceri locali care, \u00een total, au avut o dimensiune poten\u021bial\u0103 a comunit\u0103\u021bii de 500.000 persoane \u0219i un impact organic de peste 11%.<\/p>\n

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5. MOL Romania<\/b><\/strong><\/p>\n

C\u00e2nd pleci la drum, detaliile fac diferen\u021ba, indiferent c\u00e2t de mici. Pentru a-\u0219i promova Fresh Corner, MOL Rom\u00e2nia a colaborat cu 105 influenceri locali. Au \u00eenceput prin a stabili bugetul \u0219i a crea brief-ul care a cerut dou\u0103 Insta stories foto sau video care s\u0103 prezinte un produs Fresh Corner la alegere, cu hashtag-urile #MOL, #FreshCorner, #EVOPlus \u0219i eticheta de profil @mol_romania.<\/p>\n

Brandul a selectat 236 de influenceri locali care au participat la aceast\u0103 campanie, cu o dimensiune poten\u021bial\u0103 a comunit\u0103\u021bii de cca. 800k. Au fost create 450 de piese de con\u021binut unic de marc\u0103 care au ajuns organic la peste 70.000 de utilizatori de Instagram.<\/p>\n

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Acum c\u0103 \u0219tii c\u00e2t de simplu e s\u0103 lucrezi cu influenceri locali pentru a-\u021bi promova afacerea cu investi\u021bii minime \u00een compara\u021bie cu alte canale de comunicare online, nu ezita s\u0103 la\u0219i creatorii de con\u021binut s\u0103 str\u0103luceasc\u0103 \u00een timp ce r\u0103sp\u00e2ndesc ve\u0219tile tale bune. Cu FameUp<\/a>, po\u021bi g\u0103si u\u0219or \u0219i rapid influencerii potrivi\u021bi, \u00eei po\u021bi contacta la scar\u0103 larg\u0103, po\u021bi gestiona campanii pl\u0103tite sau oferte barter \u0219i le pute\u021bi vedea performan\u021ba, totul \u00eentr-o singur\u0103 aplica\u021bie.<\/p>","protected":false},"excerpt":{"rendered":"

Awesome Examples of Influencer Marketing Paid Campaigns Influencer Marketing has been around for a while, becoming increasingly vital for brands all around the world, from large corporations, to medium and small family-owned businesses who can\u2019t afford traditional advertising fees. Having a massive impact on the economy, it’s considered the next big thing – an authentic […]<\/p>","protected":false},"author":1,"featured_media":3553,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tag_line":"Tag Line Here","country-code":[],"footnotes":""},"categories":[22],"tags":[],"class_list":["post-3021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"_links":{"self":[{"href":"https:\/\/fameup.com\/ro\/wp-json\/wp\/v2\/posts\/3021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fameup.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fameup.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fameup.com\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fameup.com\/ro\/wp-json\/wp\/v2\/comments?post=3021"}],"version-history":[{"count":0,"href":"https:\/\/fameup.com\/ro\/wp-json\/wp\/v2\/posts\/3021\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fameup.com\/ro\/wp-json\/wp\/v2\/media\/3553"}],"wp:attachment":[{"href":"https:\/\/fameup.com\/ro\/wp-json\/wp\/v2\/media?parent=3021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fameup.com\/ro\/wp-json\/wp\/v2\/categories?post=3021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fameup.com\/ro\/wp-json\/wp\/v2\/tags?post=3021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}