{"id":2715,"date":"2021-12-08T08:28:28","date_gmt":"2021-12-08T08:28:28","guid":{"rendered":"https:\/\/fameup.net\/?p=2715"},"modified":"2025-10-15T11:41:44","modified_gmt":"2025-10-15T08:41:44","slug":"why-is-influencer-marketing-the-spice-of-christmas-campaigns","status":"publish","type":"post","link":"https:\/\/fameup.com\/ro\/why-is-influencer-marketing-the-spice-of-christmas-campaigns\/","title":{"rendered":"Influencer Marketing - ingredientul secret al campaniilor de Cr\u0103ciun"},"content":{"rendered":"<h2>Influencer Marketing - ingredientul secret al campaniilor de Cr\u0103ciun<\/h2>\n<p>Luna decembrie - cea mai aglomerat\u0103, dar \u0219i cea mai profitabil\u0103 perioad\u0103 a anului. Business-uri, de la mic la mare, au investit timp \u00een strategii prin care campaniile de Cr\u0103ciun s\u0103 creasc\u0103 profitul pe final de an. Cel mai probabil \u0219i tu ai b\u0103tut \u00een cuie un plan pentru campaniile de s\u0103rb\u0103tori.<br \/>\nYou know that the biggest advertising challenge during this extremely busy season is to capture the attention of your consumers. It\u2019s no secret \u2013 people are getting better and better at ignoring ads. So what do you do? How do you make sure you reach the right people? Here\u2019s a thought: how about advertising with them, instead of advertising at them.<br \/>\nHaide s\u0103 vedem \u00eempreun\u0103!<\/p>\n<h2>Beneficiile marketingului prin influenceri locali:<\/h2>\n<p><strong>1. Credibilitate \u0219i originalitate<\/strong><br \/>\nInfluencerii construiesc adev\u0103rate rela\u021bii cu audien\u021ba lor. Publicul lor are \u00eencredere \u00een ei, le \u00eemp\u0103rt\u0103\u0219e\u0219te opiniile \u0219i convingerile \u0219i le respect\u0103 recomand\u0103rile. Consumatorii \u00eenclin\u0103 \u00eentotdeauna s\u0103 aib\u0103 \u00eencredere \u00een persoane mai aproape de cas\u0103, care sunt mai autentici \u0219i cu care se pot u\u0219or identifica. De altfel, peste 70% dintre consumatori au mai mult\u0103 \u00eencredere \u00een influencerii locali fa\u021b\u0103 de celebrit\u0103\u021bi sau campanii de marketing tradi\u021bionale. Tocmai pentru c\u0103 originalitatea \u0219i integritatea duc la \u00eencredere, element fundamental pentru o campanie de marketing de succes.<\/p>\n<p><strong>2. Costuri minime<\/strong><br \/>\nCampaniile prin influenceri sunt naturale, autentice. Mai mult dec\u00e2t at\u00e2t, ele sunt \u0219i mai rentabile. S\u0103 ne \u00eentoarcem pu\u021bin la audien\u021bele puternice ale influencerilor. De ce s\u0103 cheltui\u021bi bani \u00een plus doar pentru a v\u0103 testa \u0219i g\u0103si pia\u021ba? Maximizeaz\u0103 reach-ul \u0219i redu-\u021bi costurile campaniilor de Cr\u0103ciun cu ajutorul influencerilor locali. \u021aine minte, nu oferi doar un produs, sau un serviciu. Oferi o experien\u021b\u0103, un sentiment. Iar sentimentele sunt nepre\u021buite.<\/p>\n<p><strong>3. Accesibile oric\u0103rui business<\/strong><br \/>\nEficien\u021ba marketingului digital \u0219i a social media a l\u0103sat de mult \u00een urm\u0103 publicitatea TV sau outdoor. Nu doar \u00een ceea ce prive\u0219te targetarea audien\u021bei, dar \u0219i din punctul de vedere al costurilor. Dar cum proced\u0103m atunci c\u00e2nd \u0219tim c\u0103 majoritatea consumatorilor se bazeaz\u0103 pe adblock plug-ins? Nu \u00eenseamn\u0103 c\u0103 digital advertising devine redundant? Ei bine, campaniile prin influenceri locali sunt op\u021biunea cea mai rezonabil\u0103, pe departe. Mai ales \u00een aceast\u0103 perioad\u0103 aglomerat\u0103 a anului. Comunic\u0103 ofertele tale de Cr\u0103ciun fix celor care \u00ee\u021bi vor deveni clien\u021bi, cu ajutorul a zeci de mii de influenceri locali.<\/p>\n<p>Acum c\u0103 am analizat de ce ar trebui s\u0103 integrezi influencer marketing \u00een campaniile de Cr\u0103ciun, s\u0103 vedem care sunt pa\u0219ii necesari.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/fameup.com\/wp-content\/uploads\/2021\/12\/Blog-post-img-18-1024x576-1.webp\" sizes=\"(max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/fameup.com\/wp-content\/uploads\/2021\/12\/Blog-post-img-18-1024x576-1.webp 1024w, https:\/\/fameup.com\/wp-content\/uploads\/2021\/12\/Blog-post-img-18-1024x576-1-300x169.webp 300w, https:\/\/fameup.com\/wp-content\/uploads\/2021\/12\/Blog-post-img-18-1024x576-1-768x432.webp 768w, https:\/\/fameup.com\/wp-content\/uploads\/2021\/12\/Blog-post-img-18-1024x576-1-18x10.webp 18w\" alt=\"\" width=\"800\" height=\"450\" \/><\/p>\n<p><strong>Cele 4 reguli de baz\u0103 pentru setarea unei campanii de succes prin influenceri locali<\/strong><\/p>\n<p>E foarte important s\u0103 \u0219tii ce vrei s\u0103 ob\u021bii \u00een urma oric\u0103rei campanii de marketing, inclusiv \u00een cazul uneia prin influenceri locali. Iar pentru a ajunge la solu\u021bia optim\u0103, te sf\u0103tuim s\u0103 \u021bii cont de urm\u0103torii factori:<\/p>\n<ul>\n<li><strong>Ce vrei s\u0103 promovezi?<\/strong><\/li>\n<\/ul>\n<p>G\u00e2nde\u0219te-te ce vrei s\u0103 afle consumatorii despre tine. Vrei s\u0103 afle despre seturile minunate pe care le-ai preg\u0103tit pentru a deveni cadourile perfecte de Cr\u0103ciun? Vrei s\u0103 se duc\u0103 vorba despre ofertele tale de s\u0103rb\u0103tori? Vrei ca mai multe persoane s\u0103 aud\u0103 de brandul t\u0103u? Ia-\u021bi c\u00e2teva clipe de g\u00e2ndire \u0219i noteaz\u0103 ce dore\u0219ti s\u0103 ob\u021bii. Abia apoi treci mai departe.<\/p>\n<ul>\n<li><strong>Cui te adresezi?<\/strong><\/li>\n<\/ul>\n<p>C\u00e2\u0219tig\u0103 mai mult\u0103 \u00eencredere de la o audien\u021b\u0103 mai mare. Alege s\u0103 lucrezi cu influenceri care sunt interesa\u021bi de tipul de produse sau servicii pe care le oferi. Publicul lor le va \u00eemp\u0103rt\u0103\u0219i interesele.<\/p>\n<ul>\n<li><strong>Ce buget e\u0219ti dispus s\u0103 investe\u0219ti?<\/strong><\/li>\n<\/ul>\n<p>R\u0103spunsul la \u00eentrebarea referitoare la buget este \u00eentotdeauna acela\u0219i - cu c\u00e2t investe\u0219ti un buget mai mare, vei putea s\u0103 lucrezi cu mai mul\u021bi influenceri \u0219i te vei putea adresa unei audien\u021be mai generoase.<\/p>\n<ul>\n<li><strong>Cu c\u00e2\u021bi influenceri locali vrei s\u0103 lucrezi?<\/strong><\/li>\n<\/ul>\n<p>Aceast\u0103 \u00eentrebare merge m\u00e2n\u0103-n m\u00e2n\u0103 cu cea de \u00eenaintea ei. \u00cencepe prin definirea obiectivelor de reach a campaniei \u0219i \u021bine cont de faptul c\u0103 num\u0103rul influencerilor care te sus\u021bin determin\u0103 num\u0103rul de consumatori care \u00ee\u021bi vor recep\u021biona mesajul.<\/p>\n<p>O \u00een\u021belegere clar\u0103 a ceea ce vrei s\u0103 ob\u021bii prin campaniile de Cr\u0103ciun \u00ee\u021bi asigur\u0103 colabor\u0103ri mai reu\u0219ite. Am enumerat o serie de sfaturi \u0219i c\u00e2teva exemple de campanii prin influenceri locali in func\u021bie de cele mai populare industrii. G\u0103se\u0219ti <a href=\"https:\/\/fameup.com\/ro\/christmas-influencer-campaigns-pro-tips-and-examples\/\">aici<\/a> \u0219i afl\u0103 mai multe.<\/p>\n<p>G\u0103sirea influencerilor perfec\u021bi sau crearea unui <a href=\"https:\/\/fameup.com\/ro\/tips-tricks-on-writing-an-effective-brief-for-local-influencers\/\">brief de campanie<\/a> eficient pot p\u0103rea dificile, mai ales dac\u0103 e\u0219ti tipul de persoan\u0103 care se ocup\u0103 singur de tot ce \u021bine de business. Tocmai de aceea FameUp vine \u00een sprijinul t\u0103u \u0219i te ajut\u0103 s\u0103 g\u0103se\u0219ti cei mai buni ambasadori ai brandului t\u0103u \u0219i s\u0103 lansezi campanii prin influenceri locali \u00een mai pu\u021bin de 5 minute.<\/p>\n<p>Cr\u0103ciun fericit \u0219i spor la v\u00e2nz\u0103ri!<\/p>","protected":false},"excerpt":{"rendered":"<p>Why is Influencer Marketing the Spice of Christmas Campaigns? \u2018Tis the season! The busiest yet most profitable time of the year is here. Brands of all sizes are investing in strategies that provide better ROI for their Christmas campaigns. Most probably, so are you. You know that the biggest advertising challenge during this extremely busy [&hellip;]<\/p>","protected":false},"author":1,"featured_media":16410,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tag_line":"Tag Line Here","country-code":[],"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"_links":{"self":[{"href":"https:\/\/fameup.com\/ro\/wp-json\/wp\/v2\/posts\/2715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fameup.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fameup.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fameup.com\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fameup.com\/ro\/wp-json\/wp\/v2\/comments?post=2715"}],"version-history":[{"count":0,"href":"https:\/\/fameup.com\/ro\/wp-json\/wp\/v2\/posts\/2715\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fameup.com\/ro\/wp-json\/wp\/v2\/media\/16410"}],"wp:attachment":[{"href":"https:\/\/fameup.com\/ro\/wp-json\/wp\/v2\/media?parent=2715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fameup.com\/ro\/wp-json\/wp\/v2\/categories?post=2715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fameup.com\/ro\/wp-json\/wp\/v2\/tags?post=2715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}