{"id":7107,"date":"2023-04-11T12:55:42","date_gmt":"2023-04-11T12:55:42","guid":{"rendered":"https:\/\/fameup.com\/?p=7107"},"modified":"2025-10-15T11:19:27","modified_gmt":"2025-10-15T08:19:27","slug":"how-to-increase-and-improve-engagement-on-instagram","status":"publish","type":"post","link":"https:\/\/fameup.com\/pt_br\/how-to-increase-and-improve-engagement-on-instagram\/","title":{"rendered":"How to Increase and Improve Engagement on Instagram?"},"content":{"rendered":"<p>In FameUp, you must know that engagement is directly proportional to the work you put in to have a significant impact online. To improve engagement, there are some best practices that you can keep in mind before posting.<\/p>\n<p>For starters, we will make an important distinction.<\/p>\n<p>Whenever we talk about the TikTok platform, we refer to <b>reach<\/b>, and when we discuss Instagram, we refer to <b>engagement.\u00a0<\/b>The latter refers to the interaction of the audience with your post\/story, namely <b>likes.<\/b><\/p>\n<p><b>How do I calculate engagement on Instagram?<\/b><\/p>\n<p>On Instagram, the 5% engagement rate is calculated in the following way:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">First, we calculate the total number of likes on your last 12 posts.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Next, we determine an average number of likes per post by dividing the sum of the total number of likes by 12.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Once we obtain the average number of likes, we compare this to the number of followers the content creator has. This would give us the engagement rate, which is the percentage of followers who are engaging with the content through likes.<\/li>\n<\/ul>\n<p>For example, if a content creator has 1000 followers they need to have a total of 600 likes on the last 12 posts or an average of 50 likes per post to reach the minimum engagement rate required of 5%.<\/p>\n<p><b>How can I improve my Instagram engagement?<\/b><\/p>\n<p><b>\ud83d\udcf1 Post consistently<\/b><\/p>\n<p>Se voc\u00ea est\u00e1 se perguntando por que \u00e9 t\u00e3o importante postar de forma consistente, coloque-se no lugar dos seus seguidores: \u201cPor que eu deveria seguir algu\u00e9m que posta com tanta pouca frequ\u00eancia e s\u00f3 polui minha lista de seguidos?\u201d, \u201cComo isso me beneficia?\u201d, \u201cEu gostaria de ver mais posts desse tipo, mas eles n\u00e3o publicam com frequ\u00eancia suficiente\u2026\u201d.<\/p>\n<p><b>\ud83d\udcaf Try to be relevant in your topics<\/b><\/p>\n<p>This way, you&#8217;ll see that you can interact better with your community by observing their interests, what they react best to, and how you can maintain their interest.<\/p>\n<p>A tip: try to post an Instagram story daily. This way, you&#8217;ll keep the connection with people who follow you and create a real bond with them. Furthermore, you&#8217;ll be able to see precisely when they do and don\u2019t react to the content from the statistics.<\/p>\n<p><b>\u2764\ufe0f\u200d\ud83d\udd25 Add value<\/b><\/p>\n<p>To increase your engagement, you need to be authentic. Create content that truly matters to you first and then to your community. Be honest with yourself and don&#8217;t copy &#8211; you can create content that brings something unique to the online community!<\/p>\n<p><b>\ud83d\udc40 Feed appearance<\/b><\/p>\n<p>Try to make conscious choices when it comes to how you want your feed to look like. Whether you choose a minimalist, vintage, or colorful style, make sure it defines you.<\/p>\n<p><b>#\ufe0fUse relevant hashtags<\/b><\/p>\n<p>Are they still relevant in 2023? They are very important! Therefore, we encourage you to use relevant hashtags in your field every time you post on Instagram.<\/p>\n<p>This is a good opportunity to remind you that for collaborations received through FameUp, it is important to use ALL the hashtags that you receive in the brief.<\/p>\n<p><b>\ud83e\udd29 Give credit to the brand<\/b><\/p>\n<p>When posting in your feed or story, make sure you give credit to the brand by tagging them. This puts you in a good light in front of the brand and also presents credibility to your community.<\/p>\n<p><b>\ud83d\udde3 Engage with the community<\/b><\/p>\n<p>A conex\u00e3o com as pessoas que o seguem \u00e9 extremamente importante para o seu progresso e desenvolvimento como criador de conte\u00fado. As pessoas gostam de se sentir vistas e ouvidas pela pessoa que seguem, que n\u00e3o s\u00e3o apenas um n\u00famero nas estat\u00edsticas. Responda a mensagens, rea\u00e7\u00f5es ou coment\u00e1rios. Dessa forma, voc\u00ea construir\u00e1 uma conex\u00e3o com eles e lhes dar\u00e1 a garantia de que est\u00e1 realmente interessado na opini\u00e3o deles.<\/p>\n<p>In addition to this, brands will see that you have an active community that engages and reacts when you post.<\/p>\n<p><b>\ud83d\udcca\u00a0<\/b><b>Analyzing your audience<\/b><\/p>\n<p>Statistics are not only used to evaluate the success of collaboration but also to evaluate your own progress and your community engagement. Use statistics to analyze your audience&#8217;s behavior and to observe which posts\/stories they react to the most, how they react, and when. By doing this, you can improve the quality of your content.<\/p>\n<p>It&#8217;s time to improve your engagement on Instagram and receive more collaborations through FameUp!<\/p>\n<p>We believe in you! \ud83e\udef5\ud83c\udffb<\/p>","protected":false},"excerpt":{"rendered":"<p>In FameUp, you must know that engagement is directly proportional to the work you put in to have a significant impact online. To improve engagement, there are some best practices that you can keep in mind before posting. For starters, we will make an important distinction. Whenever we talk about the TikTok platform, we refer [&hellip;]<\/p>","protected":false},"author":1,"featured_media":16401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tag_line":"How to Increase and Improve Engagement on Instagram?","country-code":["DE","RO","ES","US"],"footnotes":""},"categories":[36,22,35],"tags":[],"class_list":["post-7107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fameup-academy-for-influencers","category-article","category-for-influencers"],"_links":{"self":[{"href":"https:\/\/fameup.com\/pt_br\/wp-json\/wp\/v2\/posts\/7107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fameup.com\/pt_br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fameup.com\/pt_br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fameup.com\/pt_br\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fameup.com\/pt_br\/wp-json\/wp\/v2\/comments?post=7107"}],"version-history":[{"count":0,"href":"https:\/\/fameup.com\/pt_br\/wp-json\/wp\/v2\/posts\/7107\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fameup.com\/pt_br\/wp-json\/wp\/v2\/media\/16401"}],"wp:attachment":[{"href":"https:\/\/fameup.com\/pt_br\/wp-json\/wp\/v2\/media?parent=7107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fameup.com\/pt_br\/wp-json\/wp\/v2\/categories?post=7107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fameup.com\/pt_br\/wp-json\/wp\/v2\/tags?post=7107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}