---
title: "Lay's ⋆ FameUp"
description: "Industry: FoodPeriod: July 2021Campaign type: Product placementContent type: Stories"
url: https://fameup.com/pt_br/lays-case-study/
lang: pt-BR
updated: 2026-10-09T11:36:04+00:00
---

# Lay’s

Product Placement

20 de setembro de 2025

![lays](https://fameup.com/media/content/case_study/lays-case-study/wp-5888.png)

Marca

Lay’s

Tipo de campanha

Product placement

- 890kTotal reach
- 9xHigher engagement than the industry benchmark\*
- 2.5xHigher reach than the industry benchmark\*\*
- 5.1×ROI

**Indústria:** Food

**Período:** July 2021

**Tipo de campanha:** Product placement

**Tipo de conteúdo:** Stories

## Sobre:

## Desafios:

## Objetivos da marca:

– Obtaining user generated content for the “Smile with Lay’s” campaign.

– Product placement for the new “Smile with Lay’s” packaging.

## 2 152

Número Total de Influenciadores Envolvidos

## 890k

## 9x

## 2.5x

Higher reach than the industry benchmark\*\*

## 5.1×

ROI

[Video](https://iframe.mediadelivery.net/embed/488723/03f07f7d-c33d-40af-beee-302d460d3a1e?autoplay=true&loop=true&muted=true&preload=true&responsive=true)

[Video](https://iframe.mediadelivery.net/embed/488723/0929bfeb-4e65-4bb0-9d19-37ce9d9d2375?autoplay=true&loop=true&muted=true&preload=true&responsive=true)

[Video](https://iframe.mediadelivery.net/embed/488723/1bbe6076-a873-42da-b655-d0c2828f0674?autoplay=true&loop=true&muted=true&preload=true&responsive=true)

[Video](https://iframe.mediadelivery.net/embed/488723/8c25023a-23f2-4bb9-aa23-963867b4ddad?autoplay=true&loop=true&muted=true&preload=true&responsive=true)

[Video](https://iframe.mediadelivery.net/embed/488723/7be76032-37d7-46d6-8a0a-d1b0bc05db41?autoplay=true&loop=true&muted=true&preload=true&responsive=true)

[Video](https://iframe.mediadelivery.net/embed/488723/57791fee-be13-4bf4-a5f4-88f70b44e2e0?autoplay=true&loop=true&muted=true&preload=true&responsive=true)