Did you ever wonder which content creator generations are right for your brand? But most importantly, what characterizes them, what are their interests and strengths in social media?
We know that each of them is different, but as a brand, a better understanding of the generations is fundamental for the project’s success.
Behavior, attitude, and life principles differ from one generation to another. This is precisely why, if the brand knows their characteristics, the project already has an advantage. Getting to know a content creator in-depth is a long process, but what we can guarantee is that you will be pleasantly surprised by the effervescence, optimism, mental abilities, and curiosity of these generations.
We will take each generation separately, to observe the aspects that matter for the brand.
🗣 Generation X: around 1965 to 1980: aged between 43-58 years old
Generation X, although raised in the shadow of the Baby Boomers generation, has risen on its own and slowly developed their digital skills. Twenty-somethings are undoubtedly the most well-educated generation, with 29% of them obtaining a bachelor’s degree or higher, demonstrating their interest in studying and learning new things.
Although new technologies can be challenging for them, they demonstrate strong adaptability and perseverance, inspiring with their entrepreneurial spirit, even in the online environment. Additionally, they tend to behave exemplary in social media when in collaboration, avoiding mistakes or inappropriate behaviors and showing loyalty to their projects. Critical feedback does not scare them either, as they are always looking for new opportunities for personal development and financial growth.
🙋♀️ 🙋 Generation Y: around 1981 to 1997: aged between 27-42 years old
Millennials, by nature, have digital and technological skills. Brand requirements do not scare them, on the contrary, make them more ambitious, showing multitasking skills, both online and offline. They are familiar with studying, working, and socializing, but they are also eager to quickly obtain everything they want. Since the internet is their friend, they often use it to their advantage, boosting their self-esteem, as well as the respect of others.
They are characterized by optimism, curiosity, and self-expression, which makes them autonomous, always seeking unique and challenging projects. If brands have their sights set on content creators from Generation Y, they have hit the jackpot. These individuals know the online environment extremely well and always find a way to successfully complete a project, through their originality and creative side.
💃🕴 Generation Z: approximately 1995 to 2012: aged between 11-28 years old
They are also known as the “Google Generation” or the “Internet Generation”, because they were born in the digital era and navigate it naturally, without guidance, since childhood. We can say that they are loyal consumers of social media, where communication can be exclusive for them. They develop their skills through a global perspective, development, and freedom in society, which allows them to express themselves in social media in a unique, perhaps nonconformist way.
Content creators from Generation Z are full of sparkle, optimism, creativity, curiosity, but also competitiveness. They can adapt easily, but they need a development environment that inspires confidence. They also emphasize and are dedicated to their activities in social media. Therefore, brands can be sure that choosing content creators from Generation Z is the right choice that will yield results.
At FameUp, we primarily focus on the individual specificity of each person – what makes them unique, but we also want to provide brands with important, albeit general, information to consider when choosing the age category of content creators for their projects.
If you want to learn more about this, here is a table with all the generations, categorized by age:
GENERATION | PERIOS | AGE in 2023 |
Silent Generation | 1928 – 1945 | 78 – 95 years old |
Baby – Boomers | 1946 – 1964 | 77 – 59 years old |
Generation X | 1965 – 1980 | 58 – 43 years old |
Generation Y (Millennials) | 1981 – 1997 | 42 – 27 years old |
Generation Z | 1995 – 2012 | 28 – 11 years old |
Generation Alpha | 2013 – present | 10 years old |
Which generation aligns with the values, attitudes, and behavior of your brand in social media?