---
title: "Melting Pot ⋆ FameUp"
description: "Industry: Food and BeverageCampaign type: Product Launch CampaignContent type: Instagram Reel, TikTok video"
url: https://fameup.com/pt/melting-pot/
lang: pt
updated: 2026-10-09T11:35:23+00:00
---

# Melting Pot

Product Launch Campaign

12 de outubro de 2025

![Melting Pot](https://fameup.com/media/content/case_study/melting-pot/wp-14488.png)

Marca

Melting Pot

Tipo de campanha

Product Launch Campaign

- 19Total number of influencers involved
- 112kTotal community dimension
- 118kTotal views
- 100kReach (unique views)
- 4kCommunity engagement
- 3.8×ROI

**Indústria:** Food and Beverage

**Tipo de campanha:** Product Launch Campaign

**Tipo de conteúdo:** Instagram Reel, TikTok video

## Sobre:

The Melting Pot is a fondue-focused restaurant chain that offers a unique, interactive dining experience where guests can gather around a shared pot to enjoy a social meal together. Since its founding in 1975, the brand has attracted a dedicated following by blending flavorful fondue with a memorable, communal dining setup. Known for fostering connection and creating special promotions like “Thursdate” and “Best Fondue Friends Forever,” The Melting Pot continues to evolve, recently adding to-go options and remodeling its locations to keep the experience fresh and inviting.

## Desafios:

Melting Pot is widely recognized as a sit-down dining experience, so the challenge is to expand this perception and drive demand for its new to-go fondue kits. Additionally, Melting Pot needs to appeal to a younger demographic that may not yet see the brand as part of their lifestyle or dining preferences.

## Objetivos da Marca:

The campaign will build awareness for the to-go fondue kits as a convenient way to enjoy Melting Pot at home, attracting customers beyond the dine-in audience. The brand aims to engage younger consumers by emphasizing the kits’ accessibility and versatility, positioning Melting Pot as a fun and shareable dining choice that fits varied occasions.

## 19

Número total de influenciadores envolvidos

## 112k

Dimensão Total da Comunidade

## 118k

Total views

## 100k

Reach (unique views)

## 4k

Community engagement

## 3.8×

ROI

[Video](https://iframe.mediadelivery.net/embed/488723/daf5c9d8-da15-49d5-be99-08159c27d0ba?autoplay=true&loop=true&muted=true&preload=true&responsive=true)

[Video](https://iframe.mediadelivery.net/embed/488723/75d8bb97-f173-4f35-b35e-cc6549d40fc5?autoplay=true&loop=true&muted=true&preload=true&responsive=true)

[Video](https://iframe.mediadelivery.net/embed/488723/6d30e89d-8772-4852-b8cc-49f83a1aaf1c?autoplay=true&loop=true&muted=true&preload=true&responsive=true)

[Video](https://iframe.mediadelivery.net/embed/488723/b8c73b8d-7f70-4fe4-b72e-7ff2f7c53e83?autoplay=true&loop=true&muted=true&preload=true&responsive=true)

[Video](https://iframe.mediadelivery.net/embed/488723/135865cc-f62c-4e18-abc9-c62207c2f6dc?autoplay=true&loop=true&muted=true&preload=true&responsive=true)

[Video](https://iframe.mediadelivery.net/embed/488723/134aeda2-34a0-482a-a0b4-bb098250ca8b?autoplay=true&loop=true&muted=true&preload=true&responsive=true)