---
title: "Videt ⋆ FameUp"
description: "Industry: Optical Retail / EyewearCampaign type: Reetail ActivationContent type: Instagram Reel"
url: https://fameup.com/en/videt/
lang: en
updated: 2026-10-09T11:33:45+00:00
---

# Videt

Reetail Activation

October 21, 2025

![Videt](https://fameup.com/media/content/case_study/videt/wp-16817.png)

Brand

Videt

Campaign type

Reetail Activation

- 7Total number of influencers involved
- 193KTotal community dimension
- 31.4KTotal views
- 31.4KReach (unique views)
- 769Community engagement
- 3.3×ROI

**Industry:** Optical Retail / Eyewear

**Campaign type:** Reetail Activation

**Content type:** Instagram Reel

## About:

Videt is a Romanian optical retailer specializing in prescription eyewear. It operates both online and via physical showroom locations in Bucharest, Cluj, Iași, Suceava, and Constanța. With a focus on accessible, diverse, and fashion-forward eyewear, Videt differentiates through inventory scale and experiential retail. The brand positions itself at the intersection of health, style, and sustainability through campaigns such as “Marea Reciclare la Ochelari.”

## Challenges:

Low differentiation in a saturated optics market. Consumer skepticism toward promotions with perceived complexity. Need to drive physical showroom traffic in a digital-first category. Message complexity: multiple benefits (voucher tiers, free product, campaign limits) must be reduced to a single takeaway. Avoiding miscommunication of discount structure.

## Brand Objectives:

Drive awareness and physical engagement for “Marea Reciclare la Ochelari.” Clarify campaign mechanism: exchange old glasses for instant vouchers and a free kit. Re-anchor Videt’s positioning as premium-accessible and eco-conscious. Reinforce physical presence and showroom scale. Convert eyewear recycling into transactional behavior. Eliminate friction in perceived value of campaign.

## 7

Total Number Of Influencers Involved

## 193K

Total Community Dimension

## 31.4K

Total Views

## 31.4K

Reach(Unique views)

## 769

Community engagement

## 3.3×

ROI

[Video](https://iframe.mediadelivery.net/embed/488723/0f196868-6d6a-4034-8bef-39677ebd1541?autoplay=true&loop=true&muted=true&preload=true&responsive=true)

[Video](https://iframe.mediadelivery.net/embed/488723/10269a27-3ab3-41f0-8e0a-8351279431cc?autoplay=true&loop=true&muted=true&preload=true&responsive=true)

[Video](https://iframe.mediadelivery.net/embed/488723/994d30ee-11ad-4291-afb4-03f6715d9489?autoplay=true&loop=true&muted=true&preload=true&responsive=true)

[Video](https://iframe.mediadelivery.net/embed/488723/7c4d0daf-bb2d-40dc-942e-bd5bd4393605?autoplay=true&loop=true&muted=true&preload=true&responsive=true)

[Video](https://iframe.mediadelivery.net/embed/488723/168f4201-bed8-4341-b902-9e4932a605b9?autoplay=true&loop=true&muted=true&preload=true&responsive=true)

[Video](https://iframe.mediadelivery.net/embed/488723/f74a6d67-d8a4-436d-a15b-27673231ef11?autoplay=true&loop=true&muted=true&preload=true&responsive=true)

[Video](https://iframe.mediadelivery.net/embed/488723/0e2208a8-6fa8-4883-9879-7b19914e96ba?autoplay=true&loop=true&muted=true&preload=true&responsive=true)