---
title: "Urinal ⋆ FameUp"
description: "Industry: Nutraceuticals / Women’s HealthCampaign type: Lifestyle IntegrationContent type: Tiktok Videos"
url: https://fameup.com/en/urinal/
lang: en
updated: 2026-10-12T17:45:15+00:00
---

![Urinal](https://fameup.com/media/content/case_study/urinal/wp-16845.png)

Case study

# Urinal

Lifestyle Integration

October 21, 2025

Industry

Nutraceuticals / Women’s Health

Campaign type

Lifestyle Integration

Content type

Tiktok Videos

- 35Total number of influencers involved
- 957KTotal community dimension
- 99KTotal views
- 72.6KReach (unique views)
- 6.35KCommunity engagement
- 5.1×ROI

## About:

Urinal Akut is a dietary supplement positioned as a fast-acting, natural solution for managing early symptoms of urinary discomfort. The brand promotes urinary wellness through prevention and quick action, using cranberry extract and other plant-based ingredients. It targets women prone to recurring urinary tract issues, offering comfort and safety without medical claims or drug positioning.

## Challenges:

High sensitivity of the topic in public conversation. Mistrust toward over-the-counter supplements. Risk of confusion between medical treatment and lifestyle product. Over-commercialization potential in influencer marketing. Compliance with regulatory frameworks on health-related messaging.

## Brand Objectives:

Normalize discussion around urinary health in a lifestyle context. Establish Urinal Akut as a go-to, non-medical solution for early symptom management. Encourage routine, proactive usage through micro-moments of lifestyle alignment. Drive product visibility via relatable scenarios and authentic testimonials. Cement product trust by emphasizing safety, natural composition, and daily utility.

[Video](https://media.fameup.com/video/bunny/b7d68aac-ba35-46b0-be09-7b654d916e0a.mp4)

[Video](https://media.fameup.com/video/bunny/513686a9-c7fc-4637-ba32-a0b93c613ac4.mp4)

[Video](https://media.fameup.com/video/bunny/1d3066b0-2664-4d6e-a804-9e213ddc5254.mp4)

[Video](https://media.fameup.com/video/bunny/dd3a8ba3-7b73-49a1-80ae-5406431ab410.mp4)

[Video](https://media.fameup.com/video/bunny/8d64959c-bca7-41b5-8b44-437bb073598a.mp4)