---
title: "Secretul Bunicii ⋆ FameUp"
description: "Industry: Food and Beverage / Baking IngredientsCampaign type: Awareness and Engagement CampaignContent type: Instagram Reel"
url: https://fameup.com/en/secretul-bunicii/
lang: en
updated: 2026-10-12T17:42:10+00:00
---

![Secretul Bunicii](https://fameup.com/media/content/case_study/secretul-bunicii/wp-21600.webp)

Case study

# Secretul Bunicii

Campanie de notorietate și interacțiune

May 12, 2026

Industry

Food and Beverage / Baking Ingredients

Campaign type

Awareness and Engagement Campaign

Content type

Instagram Reel

- 10Total number of influencers involved
- 196.5KTotal community dimension
- 34.3KTotal views
- 34.3KReach (unique views)
- 8.2KCommunity engagement
- 3.8xROI

## Brand Objectives:

Increase visibility of the anniversary campaign and strengthen the emotional bond between the brand and home cooking communities. Encourage audiences to purchase the product, prepare a recipe, and join the contest through a clear and easy to follow process.

Drive user participation on both the website and Instagram by showcasing the full journey, from product purchase to recipe creation and contest entry, while reinforcing the joy of baking together

[Video](https://media.fameup.com/video/bunny/7c7ba209-6844-445f-867a-9b16ce92ce5a.mp4)

[Video](https://media.fameup.com/video/bunny/5b67fa3e-c256-4e8b-b5c5-949318e4077a.mp4)

[Video](https://media.fameup.com/video/bunny/89a897f4-061a-4542-9d51-09694bca9819.mp4)

[Video](https://media.fameup.com/video/bunny/19006a99-f176-4961-9066-95489fce4c96.mp4)

[Video](https://media.fameup.com/video/bunny/19dad7b1-11de-49db-9abf-f109df1c25bd.mp4)

[Video](https://media.fameup.com/video/bunny/2f29cf18-e2a6-4559-b5a7-801804431d38.mp4)

[Video](https://media.fameup.com/video/bunny/7f0b3970-2f87-480b-a398-312b2bb1e2d1.mp4)

[Video](https://media.fameup.com/video/bunny/382ade4f-8fd4-4e42-889b-009ef08271a0.mp4)

[Video](https://media.fameup.com/video/bunny/77080334-4404-4f36-a47e-36f47bfcbecd.mp4)

[Video](https://media.fameup.com/video/bunny/eee9f9b5-1600-415b-954d-4b9139b1289b.mp4)