---
title: "ScanMed ⋆ FameUp"
description: "Industry: Healthcare — Medical Imaging Diagnostic ServicesCampaign type: Awareness/Trust-Building Campaign Content type: Instagram Reel"
url: https://fameup.com/en/scanmed/
lang: en
updated: 2026-10-12T17:47:57+00:00
---

![ScanMed](https://fameup.com/media/content/case_study/scanmed/wp-16039.jpg)

Case study

# ScanMed

Awareness/Trust-Building Campaign

October 5, 2025

Industry

Healthcare — Medical Imaging Diagnostic Services

Campaign type

Awareness/Trust-Building Campaign

Content type

Instagram Reel

- 2Total number of influencers involved
- 81.1KTotal community dimension
- 26.8KTotal views
- 26.8KReach (unique views)
- 769KCommunity engagement
- 2.5×ROI

## About:

ScanMed is a leading medical imaging provider in Romania, offering high-quality diagnostic services through advanced radiology equipment. Specializing in MRI, CT, ultrasound, X-ray, and mammography, ScanMed supports both patients and healthcare professionals with precise, timely diagnostics. With multiple locations and a commitment to innovation, ScanMed helps elevate the standard of medical care by combining technology, expertise, and patient-centered service.

## Challenges:

Operating in a highly specialized and trust-dependent sector, SCANMED must overcome the general public’s limited understanding of advanced diagnostic imaging services. Differentiating itself from other clinics—especially private centers or state-run facilities—requires showcasing both technological superiority and accessibility. Another challenge lies in maintaining medical credibility while using influencer-driven content on platforms like Instagram, where tone and format can easily drift from informative to overly promotional if not properly balanced.

## Brand Objectives:

The campaign aims to raise awareness of SCANMED’s premium imaging services and position the clinic as a leader in medical diagnostics. By using authentic influencer content filmed at the Bucharest location, SCANMED seeks to highlight its cutting-edge Siemens technology, flexible scheduling, and rapid result options. The goal is to build trust, increase brand visibility, and educate potential patients on why SCANMED is a reliable and efficient alternative for MRI, CT, ultrasound, and mammography diagnostics—accessible both privately and through the national health system.

![2](https://fameup.com/media/uploads/2025/10/2-11.jpg)

![3](https://fameup.com/media/uploads/2025/10/3-11.jpg)

![1](https://fameup.com/media/uploads/2025/10/1-11.jpg)