---
title: "müller ⋆ FameUp"
description: "Industry: FoodPeriod: December 2021Campaign type: Product placementContent type: Stories"
url: https://fameup.com/en/muller/
lang: en
updated: 2026-10-12T17:41:45+00:00
---

# müller

Product Placement

November 19, 2022

![müller](https://fameup.com/media/content/case_study/muller/wp-6208.png)

Brand

müller

Campaign type

Product placement

- 75Total number of influencers involved
- 1.8 MTotal reach
- 5.3xHigher engagement than the industry benchmark\*
- 2.2xHigher reach than the industry benchmark\*\*
- 5.1×ROI

**Industry:** Food

**Period:** December 2021

**Campaign type:** Product placement

**Content type:** Stories

## About:

## Challenges:

## Brand Objectives:

– Promoting müller’s new products.​

– Bringing awareness and boost sales.

## 75

Total Number Of Influencers Involved

## 1.8 M

Total Reach

## 5.3x

Higher engagement than the industry benchmark\*

## 2.2x

Higher reach than the industry benchmark\*\*

## 5.1×

ROI

![7](https://fameup.com/media/uploads/2024/10/7-4.png)

![8 (1)](https://fameup.com/media/uploads/2024/10/8-1-1.png)

![1-1](https://fameup.com/media/uploads/2024/10/1-1-2.png)

![2-1](https://fameup.com/media/uploads/2024/10/2-1-2.png)

![3-1](https://fameup.com/media/uploads/2024/10/3-1-2.png)

![4-1](https://fameup.com/media/uploads/2024/10/4-1-2.png)

![5-1](https://fameup.com/media/uploads/2024/10/5-1-2.png)

![6-1](https://fameup.com/media/uploads/2024/10/6-1-2.png)

![9](https://fameup.com/media/uploads/2024/10/9-3.png)

![10](https://fameup.com/media/uploads/2024/10/10-2.png)