---
title: "Mateo ⋆ FameUp"
description: "Industry: Transport/Travel ServicesCampaign type: ConsiderationContent type: TikTok videos"
url: https://fameup.com/en/mateo/
lang: en
updated: 2026-10-12T17:47:47+00:00
---

![Mateo](https://fameup.com/media/content/case_study/mateo/wp-16097.jpg)

Case study

# Mateo

Consideration

October 8, 2025

Industry

Transport/Travel Services

Campaign type

Consideration

Content type

TikTok videos

- 6Total number of influencers involved
- 117KTotal community dimension
- 157KTotal views
- 115KReach (unique views)
- 1.5KCommunity engagement
- 3.3×ROI

## About:

Mateo Tur is a Romanian travel platform dedicated to simplifying vacation planning for every kind of explorer. With a user-friendly website and a diverse selection of travel packages, Mateo Tur connects travelers with curated experiences both locally and internationally. Whether you’re dreaming of a quick getaway or a long adventure, Mateo Tur offers easy access to transportation, lodging, and guided tours—all designed to make travel planning seamless and stress-free. Through its growing online presence, Mateo Tur aims to inspire users to explore the world with confidence and convenience.

## Challenges:

Standing out in a crowded market: The travel industry is highly saturated. Mateo Tur needs content that feels personal and different from generic travel ads.Converting curiosity into exploration: While users may be inspired by travel content, turning that spark into real website visits requires clear and motivating storytelling.Demonstrating trust and reliability: As a lesser-known platform, Mateo Tur must quickly convey credibility and value in short-form video.Driving mid-funnel engagement: Encouraging users to not just scroll but click, explore packages, and imagine their own trips through the platform.

## Brand Objectives:

Encourage website exploration: Drive TikTok users to visit mateotur.com and browse available travel packages.Build emotional connection: Use influencer narratives to create excitement around the idea of planning a vacation with Mateo Tur.Position Mateo Tur as a planning companion: Show that the platform is not just a booking tool, but a trusted partner for organizing unique trips.Strengthen brand recall: Through consistent hashtags and mentions, establish Mateo Tur as a go-to travel service in users’ minds when they start trip planning.

[Video](https://media.fameup.com/video/bunny/bc0db755-b7a9-4e57-93de-fd6eddd2d8b6.mp4)

[Video](https://media.fameup.com/video/bunny/e8a397c7-9153-4ad4-8a89-03ae88953098.mp4)

[Video](https://media.fameup.com/video/bunny/ed5943df-a662-4683-9a9f-473efc28568f.mp4)

[Video](https://media.fameup.com/video/bunny/765a187a-3e4d-40f0-89fa-21ef85610a00.mp4)

[Video](https://media.fameup.com/video/bunny/ba1687ac-478d-4bdd-ae70-7a16fc103ebb.mp4)

[Video](https://media.fameup.com/video/bunny/771ff66f-1c48-425c-81de-e576580f64c7.mp4)