---
title: "Lente ⋆ FameUp"
description: "Industry: Food & BeverageCampaign type: Location-Based ExperienceContent type: Instagram Reel"
url: https://fameup.com/en/lente/
lang: en
updated: 2026-10-12T17:47:00+00:00
---

![Lente](https://fameup.com/media/content/case_study/lente/wp-16546.png)

Case study

# Lente

Location-Based Experience

October 19, 2025

Industry

Food & Beverage

Campaign type

Location-Based Experience

Content type

Instagram Reel

- 4Total number of influencers involved
- 147KTotal community dimension
- 32.3KTotal views
- 32.3KReach (unique views)
- 1.05KCommunity engagement
- 2.5×ROI

## About:

Lente is a Bucharest-based restaurant brand that fuses global street food flavors with a contemporary, arts-driven dining environment. Located in a historic villa on Strada Dionisie Lupu, Lente is distinguished by its mural-covered walls, non-traditional layout, and community-focused vibe. It offers an unconventional setting for meals, work, or social gatherings, featuring a diverse menu of reinterpreted street food, including ramen, burgers, wok dishes, and wraps. Lente functions as more than a restaurant; it serves as a lifestyle venue designed for creative expression, informal interaction, and cultural immersion.

## Challenges:

Lente must compete in a saturated urban dining market while maintaining a niche identity that appeals to a culturally engaged audience. Conveying its experiential dining value through short-form video content is complex, requiring clear visual storytelling of both its culinary offerings and artistic space. Influencers need to execute on-location content that captures Lente’s dual positioning food and art, while managing production constraints like lighting, sound, and indoor ambiance.

## Brand Objectives:

Drive physical visits to Lente Lupu by promoting its dual appeal as both a food destination and creative urban venue. Increase local brand awareness and organic reach through high-quality influencer content that highlights the venue’s unique design, relaxed environment, and internationally inspired menu. Establish Lente as a preferred location for casual dining, creative working, and social meetups in Bucharest’s central district.

[Video](https://media.fameup.com/video/bunny/fcb37452-9467-4bbc-b103-248c8f3732a8.mp4)

[Video](https://media.fameup.com/video/bunny/32dc892a-a5e6-40a8-8382-50f3136829e3.mp4)

[Video](https://media.fameup.com/video/bunny/b908e3d9-dbf1-41ab-b313-fb397b2c6470.mp4)