---
title: "ECLAR ⋆ FameUp"
description: "Industry: Household & Personal Care / Cleaning ProductsCampaign type: Product Demonstration & Brand Authenticity Content type: Tiktok Video"
url: https://fameup.com/en/eclar/
lang: en
updated: 2026-10-12T17:46:39+00:00
---

![ECLAR](https://fameup.com/media/content/case_study/eclar/wp-16605.png)

Case study

# ECLAR

Product Demonstration & Brand Authenticity

October 19, 2025

Industry

Household & Personal Care / Cleaning Products

Campaign type

Product Demonstration & Brand Authenticity

Content type

Tiktok Video

- 13Total number of influencers involved
- 1.59MTotal community dimension
- 292KTotal views
- 214KReach (unique views)
- 13.8KCommunity engagement
- 3.8×ROI

## About:

ECLAR is a Romanian family-owned detergent brand created in Băilești, developed out of the founders’ personal need for a safe, effective cleaning product suitable for sensitive skin and family use. It is the first detergent in Romania formulated with bicarbonate of soda, combining traditional cleaning wisdom with modern dermatological testing. Each batch is crafted with natural ingredients, including coconut extract and food-grade colorants, ensuring powerful cleaning without harsh chemicals. ECLAR stands for local innovation, sustainability, and family-driven integrity, a brand that redefines cleanliness as care for both people and the environment.

## Challenges:

ECLAR faces the challenge of establishing trust and differentiation in a saturated detergent market dominated by global brands with heavy advertising budgets. The brand must communicate efficacy and natural composition while maintaining a sincere, non-commercial tone. Influencers must avoid over-polished promotional aesthetics and instead build credibility through real-life use and authentic storytelling. Additionally, educating audiences about ECLAR’s local origin, unique bicarbonate-based formula, and dermatological safety requires balancing emotional appeal and factual accuracy in short-form video content.

## Brand Objectives:

Increase national awareness of ECLAR as a Romanian, family-founded detergent brand. Demonstrate cleaning performance and product gentleness through authentic, experience-based content. Emphasize natural composition and eco-conscious formulation as functional differentiators. Communicate the origin story to establish emotional credibility and local trust. Utilize user-generated TikTok content to validate effectiveness and humanize brand perception. Reinforce positioning as a clean, transparent alternative to mass-market detergents. Drive product trial and repeat adoption through demonstrated reliability and authenticity.

[Video](https://media.fameup.com/video/bunny/02c85528-8a72-4aad-9eba-d34cd580cfe8.mp4)

[Video](https://media.fameup.com/video/bunny/2ee96cd4-6510-4984-b029-8798977e083e.mp4)

[Video](https://media.fameup.com/video/bunny/3c7730af-4d72-4d59-85ba-8c19c2d0fd6a.mp4)

[Video](https://media.fameup.com/video/bunny/e4322356-cdba-4061-afdd-2c5140a84b96.mp4)

[Video](https://media.fameup.com/video/bunny/4eeab26b-6367-4598-8f6c-7068c4edc8f8.mp4)

[Video](https://media.fameup.com/video/bunny/64a4f15b-7ea3-4790-8e04-c1234553d319.mp4)

[Video](https://media.fameup.com/video/bunny/e6734228-443d-4eac-8ee3-ab400757b75c.mp4)

[Video](https://media.fameup.com/video/bunny/d8781204-7abe-4d59-bd31-9913fb129287.mp4)

[Video](https://media.fameup.com/video/bunny/21e85c67-ff3e-4e20-b3a7-8d7a623eb91b.mp4)