---
title: "Dor de Grecia ⋆ FameUp"
description: "Industry: Gourmet Imports / Mediterranean Food ProductsCampaign type: Product Experience / Brand StorytellingContent type: Tiktok Video"
url: https://fameup.com/en/dor-de-grecia/
lang: en
updated: 2026-10-09T11:33:40+00:00
---

# Dor de Grecia

Product Experience / Brand Storytelling

October 21, 2025

![Dor de Grecia](https://fameup.com/media/content/case_study/dor-de-grecia/wp-16917.png)

Brand

Dor de Grecia

Campaign type

Product Experience / Brand Storytelling

- 9Total number of influencers involved
- 130KTotal community dimension
- 54.5KTotal views
- 39.9KReach (unique views)
- 3.59KCommunity engagement
- 3.3×ROI

**Industry:** Gourmet Imports / Mediterranean Food Products

**Campaign type:** Product Experience / Brand Storytelling

**Content type:** Tiktok Video

## About:

Dor de Grecia is a Romanian import brand curating authentic Greek culinary goods, from olive oils and cheeses to preserves and spices, packaged as signature boxes for home cooks and food enthusiasts. The brand emphasizes origin (e.g. Thassos), artisanal quality, and Mediterranean lifestyle inspiration, positioning itself as the bridge between Greece’s gastronomic traditions and the Romanian consumer’s kitchen.

## Challenges:

Promoting food products that consumers cannot taste before purchasing. Making the unpacking and cooking process visually appealing and credible. Ensuring influencers show both the product and the cooking narrative without one overshadowing the other. Accounting for varied filming environments (kitchens) and product representations (oils, condiments, items with texture). Converting inspiration into e‑commerce action and trust in imported goods.

## Brand Objectives:

Drive awareness of Dor de Grecia’s curated product boxes and Mediterranean food concept. Showcase the authenticity of imported Greek items by integrating them into a cooking experience. Inspire viewers to purchase by visualizing how the products can transform a dish. Strengthen brand perception around quality, origin, and culinary creativity. Stimulate direct traffic to the website and increase box orders via content that bridges aspiration and practicality.

## 9

Total Number Of Influencers Involved

## 130K

Total Community Dimension

## 54.5K

Total Views

## 39.9K

Reach(Unique views)

## 3.59K

Community engagement

## 3.3×

ROI

[Video](https://iframe.mediadelivery.net/embed/488723/1aab0f3d-f517-42dd-a0ff-08681b89b8ea?autoplay=true&loop=true&muted=true&preload=true&responsive=true)

[Video](https://iframe.mediadelivery.net/embed/488723/c22c3f6d-0d9f-4b2c-bfe7-687982c5cb00?autoplay=true&loop=true&muted=true&preload=true&responsive=true)

[Video](https://iframe.mediadelivery.net/embed/488723/cd6d0768-5afc-4b2f-a7b2-3f5acbc21064?autoplay=true&loop=true&muted=true&preload=true&responsive=true)