FameUp initiates with a simplified funnel:

• Match business to micro-influencers
• Guide influencers on brand messaging
• Let businesses select and pay only after reviewing matches

Why it matters: This structure eliminates upfront guesswork. It converts user intent into outcome with minimal friction, increasing completion rates and retention. Clear delineation of responsibility ensures scalable client satisfaction. This clarity also supports Google’s Helpful Content update by prioritizing user-focused information architecture.

Step 2 – Input Your Business Name

User provides brand name and optionally a URL.

Why it matters: Establishing business identity upfront enables FameUp to cross-check the public digital footprint for influencer alignment. Automated enrichment of brand metadata supports Google E-E-A-T guidelines, strengthening campaign trust and authority.

Step 3 – Choose Your Platform

User selects TikTok, Instagram, or YouTube.

Why it matters: Choosing the right platform tailors the content strategy to the audience behavior, format, and algorithmic reach. This strategic choice increases content performance and relevance per platform, reinforcing topical authority in the niche.

Step 4 – Auto-Fill Brand Information

The system retrieves brand data: name, site, social handles, and description.

Why it matters: This streamlines the onboarding process and ensures content creators receive accurate brand positioning. Reliable data sourcing aligns with structured data principles that improve brand visibility and data consistency across digital touchpoints.

Step 5 – Campaign Type Recommendation

Three options are provided:

• Visit at your location (recommended)
• Product delivery
• General promotion

Why it matters: The system’s recommendation is based on historical campaign performance and retention data. Clients who follow FameUp’s logic show higher engagement, better content performance, and longer platform usage. This isn’t intuition, it’s optimization via pattern analysis.

Step 6 – Enter details for the campaign recomandation

If visit at location, was your previous choice right now you can select exactly the adress of it, especially if you are in the situation of the example brand which has many locations, even in different cities.

Why it matters: This geographic specification is essential for hyperlocal targeting. In this way, we assure you that the content creators selected will be close to you.

Step 7 – Input Contact Details

User submits email and phone number.

Why it matters: Direct communication enables faster campaign activation and supports essential backend processes such as analytics tagging, conversion event validation, and CRM syncing.

Step 8 – Brief? Auto-generated

The system creates an actionable brief including:

• Campaign goal
• Core message
• Required actions from influencers

Why it matters: Standardized briefing reduces creative drift and improves campaign turnaround. Clear deliverables reduce content revisions and boost content uniformity across influencers, which improves viewer trust and watch-time.

Step 9 – What happens after you pay?

After confirmation:

1. Budget allocation
2. Receive contract and invoice
3. Influencer invitations dispatched
4. Content delivery begins

Why it matters: FameUp maintains operational transparency and control. These post-payment steps confirm that each action is tracked and accountable, aligning with best practices in campaign lifecycle management.

Step 10 – Campaign Budget Selection

User selects a one-time budget ranging from 250 to 10,000 USD.

Why it matters: Transparent pricing eliminates barriers to entry. Guaranteed deliverables: views, videos, influencer count, set expectations and match performance to budget, improving buyer confidence and ROAS measurability.

Step 11 – Payment and Campaign Launching

User selects billing mode, provides legal entity information, address, and tax ID, confirms payment with preferred method.

Why it matters: Business accounts unlock full invoicing compliance, tax alignment, and corporate reporting. This makes the platform scalable for both SMBs and multi-location enterprises.Completing billing validation unlocks contract issuance and content deployment. Full business verification ensures audit compliance and guarantees payment legitimacy.This final action secures the campaign budget and triggers the influencer activation. FameUp’s pay-once structure (no subscriptions, no hidden fees) lowers decision friction and increases conversion rate at checkout.

Step 12 – Confirmation and Next Steps

A success screen confirms launch. User receives email confirmation, invoice, and app access to monitor the campaign.

Why it matters: Final confirmation creates psychological resolution. Prompt communication and mobile visibility reinforce the brand’s reliability and build long-term user trust.

Final Thoughts for Business Owners

FameUp simplifies campaign execution from end to end. It replaces slow negotiations and agency fees with fast deployment and measurable outcomes. From campaign brief to influencer content delivery, every stage is built for performance. For local, digital, or hybrid brands, FameUp provides scalable influence without complexity. Launch your campaign. Own your visibility. Start converting attention into customers.

The post How to create your campaign appeared first on FameUp.

The campaign is now active. All campaign operations occur exclusively within the FameUp app. To participate, ensure the app is installed and you’re logged into your brand account.

The app serves as your central control hub, consolidating campaign monitoring, influencer selection, communication, and publication tracking in one place.

If you haven’t installed the app yet, download it immediately to maintain full operational visibility. FameUp was built to eliminate fragmentation and streamline influencer campaign management.

Step 2: Influencer Selection

Once logged in, open the Awaiting section within the app. This is where all available influencers for your campaign are listed.

Evaluate each influencer based on audience relevance, tone, and alignment with your brand’s objectives. Select those who match your campaign goals.

If an influencer doesn’t meet your criteria, select Decline and provide a specific, constructive reason.

Offering genuine feedback helps influencers understand brand expectations and refine future proposals.

Constructive feedback strengthens the collaboration ecosystem, improves content quality across the platform, and saves time in future campaigns.

Step 3: Content Production Window

After influencers are approved, they enter the content creation phase.

Each influencer has three days to develop, produce, and submit their campaign materials. This window ensures workflow efficiency and alignment with launch timelines.

Communication during this phase must occur only through the FameUp in-app chat. External communication is not permitted.

This maintains transparency, preserves records, and eliminates data fragmentation.

All discussions, feedback, and approvals must take place within the app to ensure consistency and traceability.

Step 4: Content Review and Approval

Once influencers upload their materials, the FameUp internal team conducts a content review.

This review checks compliance with the campaign’s creative brief, brand tone, and FameUp platform standards.

There are two possible outcomes:

• Approved: The content meets all criteria and moves directly to publication.
• Needs Revision: FameUp requests changes and provides precise feedback for correction.

This two-step validation maintains content quality and brand consistency before publication.

Note: FameUp’s internal review process follows a structured workflow. The internal team carefully evaluates submissions within a defined period before final approval. If revisions are required, influencers are given additional time to update and resubmit their materials for review. This ensures accuracy, brand safety, and consistent delivery quality.

Step 5: Publication and Asset Reuse

Once approved, the influencer’s content is published on their designated channels.

After publication, the materials are available for download and reuse within your brand ecosystem. FameUp authorizes repurposing for:

• Social media posts
• Advertising campaigns
• Brand-owned platforms
• Marketing collateral

This approach extends the campaign’s lifecycle and maintains cross-channel consistency. FameUp stores all campaign materials for long-term access, performance tracking, and analytics.

Step 6: Ongoing Support and Communication

If you experience any technical or operational issues, the FameUp Support Team is available directly within the app.

Support requests are handled through internal channels to preserve confidentiality and ensure fast response times. The FameUp infrastructure prioritizes issue resolution without interrupting campaign flow.

Additionally, if a technical issue persists, you may also contact your assigned campaign manager via WhatsApp, the same person who has coordinated your campaign since launch. Direct communication remains open for urgent matters to ensure uninterrupted collaboration.

Brands and influencers benefit from clear communication, structured processes, and consistent support from campaign initiation through publication.

Step 7: Campaign Oversight and Optimization

After the campaign goes live, conduct a post-publication review.

Analyze influencer performance, audience engagement, and goal alignment. FameUp’s analytics tools help identify top-performing creators, refine future selection, and improve campaign strategy.

Continuous optimization ensures better targeting, stronger briefs, and improved influencer-brand matches in future collaborations.

Key Operational Principles

Centralization: All campaign actions occur within the FameUp ecosystem.

Accountability: Each action, decision, and update is recorded.

Efficiency: Deadlines, reviews, and communication are systematically managed.

These principles define FameUp’s campaign management model, ensuring precision, transparency, and consistent outcomes across all collaborations.

Conclusion

Managing campaigns on FameUp offers structure, efficiency, and full visibility from activation to publication.

By following these steps, brands maintain complete control over influencer selection, content review, and publication, supported by dedicated communication channels and an integrated review process.

FameUp ensures that every campaign meets the same professional standards, creating a seamless workflow between brands, creators, and the internal moderation team.

The post Managing Campaigns on FameUp: From Launch to Publication appeared first on FameUp.

How easy is it to create a paid campaign in the app? See the steps below:

1. You tell us the name of your business.

We are looking for information about your business so we can propose the right solution for you in collaboration with micro-influencers — meaning real people who make videos about your business.

2. We look for the right micro-influencers for your business and tell them how to promote your business.

Depending on your business, we look for the most suitable micro-influencers and provide them with instructions to promote your products, services or physical location in the most natural way possible.

3. You decide what budget you want to invest

Depending on the budget invested, we show you what guaranteed results you can achieve.
In order to invite micro-influencers, we need to have the budget locked in. Don’t worry, you can get your money back if you are not satisfied with the micro-influencers who applied.

4. Accept micro influencers and get the results

You can accept the people you want to work with yourself, and within 72 hours you will receive videos from your location, with your product or service promoted by people in an authentic way.

From the FameUp app you have real-time access to manage your campaign and see your results.

The post How-to: create a paid campaign with FameUp appeared first on FameUp.

Early Game Ventures, Daniel Dines and other angel investors invest EUR 2.5 million in FameUp

Today, we take a new BIG step forward in our journey! Early Game Ventures (earlygame.vc) announces the signing of an investment round of 2.5 million euros in our awesome app. Bogdan Gheorghiu, Daniel Dines and Marian Dinu participate as angel investors and the DLA Piper team, formed by Cristina Bucur and Ciprian Frandeș, provided the legal assistance of the transaction.

“FameUp is a platform open to anyone, not just celebrities,” says Ionuț Pătrășcoiu, founder and CEO of FameUp. “We also give the possibility to those with a small number of followers on the social platforms Instagram, Facebook or TikTok to participate in promotion campaigns and to earn a substantial income. From this perspective, our startup is part of the gig economy, along with other technology companies such as Uber, Airbnb, or Glovo.”

On the other hand, our application is a new communication channel for small brands and family businesses, which do not have large promotion budgets. Through FameUp, a cafe or a restaurant, a hair salon, or a travel agency can be promoted on social networks with less than 50 EUR or even without money, offering in return products or services: a cappuccino or a manicure for a post made by a local influencer. The relevance and authenticity of these posts are much higher than those made by celebrities that are sometimes hundreds or thousands of miles away. And this can be seen in the immediate sales results.”

“Our success in the testing stage was extraordinary, proving that such an application was needed in the market,” added Ionuț Pătrășcoiu. “The idea for this application came from my discussions with Daniel Dines, who was my mentor and whom I want to thank. I also thank Bogdan Gheorghiu, who believed in the team from the beginning and who invested a lot for FameUp to reach this stage. Without these people, we would not be in a position today to develop the application and prepare for global scaling with Early Game.”

Cristian Munteanu, the Managing Partner of Early Game Ventures (EGV), said:

“Lately, the number of startups that aim to build marketplace platforms has exploded. This is even though few founders understand how complicated such a business model is. What I saw valuable at FameUp, apart from the obvious market opportunity, is the impressive growth hacking strategy. In the coming months, we will help Ionut develop his team and product so that the mechanisms for growth and networking can be enhanced.”

What’s next for FameUp?

Our goal remains the same: any Social Media user can receive free products/ services and even money for the time spent online, while having a great experience in using the FameUp app.

And in order to provide this great experience to you, our focus in the following period will be to build a strong and skillful FameUp team that is able to understand your needs and aspirations. Stay close and embark an awesome (and a bit crazy) journey with us!

Thank you for all the support! The best is yet to come!

More about FameUp and our plans in media:

https://www.zf.ro/zf-it-generation/zf-it-generation-start-up-pitch-ionut-patrascoiu-fondator-fameup-20227712

https://www.startupcafe.ro/finantari/marketplace-fameup-daniel-dines-influencer-local-investitie.htm

https://www.bursa.ro/early-game-ventures-daniel-dines-si-alti-angel-investors-investesc-2-5-milioane-euro-in-aplicatia-mobila-fameup-83030444

https://start-up.ro/video-o-cafea-pentru-un-story-fameup-investitie-de-la-early-game-ventures/

Investiții de 2,5 milioane de euro aplicația mobilă FameUp. Printre investitori, fondatorul UiPath și EGV

Early Game Ventures, Daniel Dines, and other angel investors invest EUR 2.5 million in FameUp

Early Game Ventures, Daniel Dines, and other angel investors invest 2.5 million euros in FameUp  

The post €2.5 million investment in FameUp appeared first on FameUp.

The first step to reach your target by working with local influencers (whom you certainly hear about more often) is to understand the trend. So let’s start at the beginning!

Who are these influencers and why are they so important for your business? Influencer marketing is an updated, virtual version of word of mouth communication, meaning it’s the most powerful communication tool of all.

These influencers are the trend setters of their generation and people follow them because of their lifestyle, the way they think, talki or how they look. They are seen as models and because of that, they have a strong impact on the followers’ consumption choices. With what they eat, where they are spending their holidays and to what clothes are wearing, local influencers can make a big difference in their online fans’ behaviour as consumers.

The success comes from the fact that their communitites follow every message they post and unlike in the case of other media channels such as television, this audience reacts faster and even embrace the promoted ideas because they identify with the influencer.

Why are they successful? Because of the personal branding which means the influencer exposes him or herself through the social media channels in an authentic way. This has an impact on the establishment of a certain intimacy between the influencer and the public that has access to his or her daily life. All these things make influencers credible when they recommend a brand.

Now that you know who are they, it will be easier for you to work with them.

Associate your business’ image only with relevant influencers

As we have already stated, the big advantage of influencer marketing is its authenticity. The public sees a lot of details from the influencer’s daily habits (as many as he wants to reveal), so it knows its preferences and tendencies. Because of this, a brand must choose to promote a product through a local influener with a compatible lifestyle and way of communication otherwise it will cost its credibility. For example, if your brand sells vegan products, the best choice for a collaboration would be to work with someone who has the same lifestyle and food choices, otherwise the campaign will not only perform poorly , but it will affect negatively your brand’s image. Furthermore, the influencer’s audience won’t match your target audience, so you’ll waste important resources on an irrelevant target market. The size of an audience isn’t always the most important factor. What matters more it’s if the audience is interested in your brand, products or services.

Quality, not quantity

Always look for local influencers with an engagement rate of minimum 5% because you want to have a reaction to your campaign. If the audience doesn’t react, it means that maybe the message doesn’t have an impact on them, therefore getting a feedback after your project would be almost impossible. Remember what we have already said: a huge audience is not the most important thing but it’s more relevant to have an active one and how they get involved in the online relation with the influencer. One of the main reasons why more and more brands choose to rather work with micro-influencers other than celebrities is because they have more active and involved communities.

Set your goal

Before setting the details of the campaign, set a goal like you do for every step you make in your communication strategy. It’s very important to know why are you doing an influencer marketing campaign, what is its purpose and to communicate all of these to your partner. This way he or she will know what content fits the best, what message to choose and what’s the most important point to focus on.

Be active!

Be an active brand in the community and connect with the public. Imagine that, for a limited period of time, the infleuncer’s public becomes yours, so it’s natural to show your openness and kindness. Don’t forget that Instagram is basically a social network, so communicate, interact and collect feedback abour your business in order to improve it.

Don’t limit creativity

Give the influencers the freedom to create the content they want. The key to succeed is to communicate in a clear way about the expectations and the goals you want to achieve. But take into account that the influencer is at a certain point because he’s a content creator and his messages and his way of communication have already reached a large audience. This means a lot of work, but also creativity and the ability to speak the same language as the public does, so give him credit and let him create!

The app that has them all

FameUp is the most simple way to make all these steps in a single app. All you have to do is download it and in a few minutes you can create a business account which will help you to find local influencers, relevant for your own business, to connect directly with them, to communicate your desires and finally to give them a review according to your collaboration. An important factor is that the influencers from the app are selected according to their engagement level with their community. Grow your brand through the number one trend of online marketing, by downloading the app and joining a great community!

The post TIPS and TRICKS when working with micro-influencers appeared first on FameUp.