---
title: "Antica Pizza ⋆ FameUp"
description: "Industry: Food & BeverageCampaign type: Product Showcasing CampaignContent type: TikTok videos"
url: https://fameup.com/en/antica-pizza/
lang: en
updated: 2026-10-12T17:47:25+00:00
---

![Antica Pizza](https://fameup.com/media/content/case_study/antica-pizza/wp-16447.png)

Case study

# Antica Pizza

Product Showcasing Campaign

October 17, 2025

Industry

Food & Beverage

Campaign type

Product Showcasing Campaign

Content type

TikTok videos

- 6Total number of influencers involved
- 291KTotal community dimension
- 45.3KTotal views
- 33.2KReach (unique views)
- 3.3KCommunity engagement
- 3.3×ROI

## About:

Antica Pizza is a pizzeria in Bucharest known for its traditional, Italian-style recipes prepared with fresh, locally sourced ingredients. It offers a variety of hand-tossed pizzas baked in stone ovens, focusing on authentic flavors and quality toppings. The restaurant combines a casual, welcoming atmosphere with efficient service for both dine-in and delivery customers. Its menu includes classic and specialty pizzas, pasta dishes, and sides designed to reflect genuine Italian taste adapted to local preferences.

## Challenges:

Breaking through Bucharest’s saturated food delivery and dine-in market is a key challenge for Antica Pizza. With countless pizza options available, standing out requires not only superior product quality but also a strong, authentic online presence. Communicating the artisanal quality of their pizza, the Italian-inspired taste, and the convenience of their “ready to go” slices, all within a short-form TikTok video, requires a strategic blend of storytelling and visual appeal. Moreover, driving actual foot traffic to a physical location demands content that feels both aspirational and relatable.

## Brand Objectives:

The campaign aims to increase local brand awareness in central Bucharest, positioning Antica Pizza as the go-to spot for Italian-style pizza, whether you’re dining in or grabbing a quick slice. By leveraging TikTok video content created on-location, the objective is to showcase the freshness, size variety, and authentic flavor of the pizza offerings. Another goal is to generate more in-store visits and delivery orders by spotlighting Antica Pizza’s prime location near Piața Amzei and reinforcing its identity as a top-tier pizza destination in the capital.

[Video](https://media.fameup.com/video/bunny/845b194c-0ff7-47c3-a87b-5d836e57187b.mp4)

[Video](https://media.fameup.com/video/bunny/17a09fb9-08fb-47ec-a97c-39efc3000c1d.mp4)

[Video](https://media.fameup.com/video/bunny/2b0bb83c-21bc-4414-9361-a14cc94192f5.mp4)

[Video](https://media.fameup.com/video/bunny/09643303-8eea-4100-879d-156121883fe5.mp4)

[Video](https://media.fameup.com/video/bunny/74ed1271-5950-4ac8-a057-812bac8ba940.mp4)

[Video](https://media.fameup.com/video/bunny/cbbea80b-0eb3-4530-9b71-17e11adbfe21.mp4)